I had written about the peanut butter brands available in India, back in 2018. I had then wondered why Amul had not entered that category. Yesterday, I see Amul advertise its new product! This is after Kissan recently made its entry into…

Spotify India has launched its first campaign (by Leo Burnett India) to promote podcasts. This is a significant departure for the brand that was previously known for music, though this is fully understandable given the investment the platform is making towards building…

In December 2019 (when the world was an old-normal place), I had wondered, on the back of Pepsi signing long-time Thums Up face Salman Khan as their brand ambassador, if Pepsi would do something brave and allude to ‘thunder’ or something along…