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Author: Karthik S

Karthik S

‘Greatness’ in advertising

‘Greatness’ in advertising

March 17, 2021March 17, 2021 by Karthik S

Can a product or service promise ‘greatness’ in advertising? Of course, why not? It does need to seem at least reasonably convincing though because ‘greatness’ is a positive extreme feeling/emotion and when less-than-deserving or barely-functional products or services promise to offer greatness,…

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A fan that feels

A fan that feels

March 16, 2021March 16, 2021 by Karthik S

Back in December 2019, I had written about the Malayalam film ‘Android Kunjappan Ver 5.25’ and how machines/bots/robots simulate human emotions and feelings. Within that context, I had written about how my daughter treats Alexa: Does the bot really feel when it…

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Zomato’s response is a lesson in corporate communication

Zomato’s response is a lesson in corporate communication

March 15, 2021March 15, 2021 by Karthik S

We (the public) witnessed Hitesha Chandranee’s video on Instagram on March 9th. That was one perspective for us to observe and form an opinion. View this post on Instagram A post shared by HITESHA | Beauty Influencer (@hiteshachandranee) We read about it…

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So near, so far

So near, so far

March 12, 2021March 12, 2021 by Karthik S

Within the larger theme of smartphone addiction is the specific depiction of how smartphone usage affects human relationships. In this focused area, I recall two campaigns to be incredibly incisive and thoughtful in terms of how they depict the nature of smartphone…

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Congrats Foodpanda, on the ‘Suryakant’ campaign!

Congrats Foodpanda, on the ‘Suryakant’ campaign!

March 11, 2021March 11, 2021 by Karthik S

PS: The title of the post is inspired by the Suryakant campaign too. If Swiggy can call all of ‘Suryakant’, why can’t I call Swiggy… Foodpanda? 😉 There’s a massive conspiracy theory online that Starbucks’ Baristas get your name intentionally wrong while…

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The personal re-branding of Ravichandran Ashwin

The personal re-branding of Ravichandran Ashwin

March 10, 2021March 10, 2021 by Karthik S

In my earlier avatar working in PR and advertising agencies, I have occasionally worked with famous celebrities (film stars, sportspersons, etc.) for specific promotions, events, campaigns, and so on. Most of them, as I recall, are in the mindset of coming to…

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A creative spin on recycling

A creative spin on recycling

March 9, 2021March 9, 2021 by Karthik S

Ambev, a Brazilian brewing company (part of Anheuser-Busch InBev) has launched a digital film titled, “Querido Lixo” (Dear Garbage). The film, which expands on Ambev’s sustainability efforts, is made by SunsetDDB and Zombie Studio, using 3D techniques, and miniature sets created with…

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