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Author: Karthik S

Karthik S

Twitter’s nudges to do the right thing

Twitter’s nudges to do the right thing

June 2, 2021June 2, 2021 by Karthik S

Twitter has been testing ‘prompts’ for assorted things recently. In 2020, they were testing 2 kinds of prompts. The first was article prompts. If you attempt to retweet a tweet that has an article, Twitter would prompt you asking you if you…

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Dog. Tail. Wag.

Dog. Tail. Wag.

June 1, 2021June 1, 2021 by Karthik S

I used to be a member of a small lending library called ‘A to Z’ in Saibaba Colony in Coimbatore, while in school in the 90s. The owner used to observe the kind of books I pick and make contextual recommendations on…

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“I want to keep a low profile” vs. Personal branding

“I want to keep a low profile” vs. Personal branding

May 31, 2021June 1, 2021 by Karthik S

Before I prepare for a corporate personal branding workshop (usually for the CXO/management team, or a select set of employees), I seek inputs from some of the participants so that I take into account the participants’ most pressing concerns or worries or…

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Removing ‘friction’ from India’s COVID-19 vaccination program

Removing ‘friction’ from India’s COVID-19 vaccination program

April 28, 2021June 14, 2021 by Karthik S

Part 2 of this post: A lot has been written about . A related situation we are facing today is with the COVID-19 vaccine. The BIG difference: lack of time to conceive and launch a concerted campaign. Ideally, the conception should have…

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Campaigns against PR and ad agencies

Campaigns against PR and ad agencies

March 31, 2021March 31, 2021 by Karthik S

Porter Novelli is one of the world’s largest PR firms and belongs to the Omnicom Group. In November 2020, they announced, in response to a query from The New Yorker that, “Porter Novelli is committed to regularly assessing evolving issues, the science…

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What would you tell your future self?

What would you tell your future self?

March 30, 2021March 30, 2021 by Karthik S

If you were to meet your future self (say, from 2034) what would you tell her/him? Yes, I’m aware that almost every single movie on time travel tells you to stay away from your future or past self to avoid a ‘paradox’….

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Internet and moderation

Internet and moderation

March 29, 2021March 29, 2021 by Karthik S

A recent research paper concluded that American Twitter users are adding political words to their bios at a higher rate than any other social identity and that they are now more likely to describe themselves by their political affiliation than their religious…

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