Karthik S | beastoftraal.com

A virtual physical office address for hire? Why?

August 10, 2021August 10, 2021 by Karthik S

WeWork recently launched ‘virtual offices’ in India. The news that spoke about this launch explained the context as “will help businesses and self-employed individuals with a professional address at a central business district where its 35 workspaces are located“. Why would anyone…

No comment

The wild world of moment-marketing

August 9, 2021August 9, 2021 by Karthik S

Between October 2018 and August 2021, nothing much seems to have changed. Prithvi Shaw | Sindhu PVBaseline VenturesThe Economic Times – Gaurav Laghate 🙂 At the core is a question that was initiated in October 2018, probably for the first time this…

1 Comment

Mobile payment apps’ Trishanku heaven

August 6, 2021August 6, 2021 by Karthik S

I was at an offline store yesterday (I hardly ever go out these days – this was absolutely necessary. Please head out only if it is necessary). After picking up what I needed in a basket, I got them billed. I wrote…

1 Comment

Can a truck promise 30% more profit to the buyer?

August 5, 2021August 5, 2021 by Karthik S

”, besides being a 1965 song by Tim Hardin that was later covered by artists like The Carpenters and Rod Stewart, is something of a mantra in advertising agencies. The agencies call it RTB. The RTB is simply the reason why the…

No comment

The endangering of newspapers

August 4, 2021August 4, 2021 by Karthik S

One of the questions I pose to my participants in my corporate personal branding workshops is about their reading habits. Or, content consumption habits, broadly, since reading is too narrow when it comes to content input, overall. If the workshop is for…

No comment

H(ic)2O

August 3, 2021August 3, 2021 by Karthik S

Alcohol and water already have a significant connection – the latter is used in cocktails, and also frozen water (ice) is a default addition to many alcoholic drinks. Then there are the utterly funny surrogate ads from India where a well-known alcohol…

No comment

Two Indian chief ministers fight on social media

August 2, 2021August 2, 2021 by Karthik S

It all started when the chief minister of Mizoram, Zoramthanga, tweeted this at 1:50 pm and 2:53 pm on July 26th. He had tagged India’s home minister, the home minister’s office’s handle, the prime minister’s office’s handle, the chief minister of Assam,…

No comment