Karthik S | beastoftraal.com

Can a truck promise 30% more profit to the buyer?

August 5, 2021 by Karthik S

”, besides being a 1965 song by Tim Hardin that was later covered by artists like The Carpenters and Rod Stewart, is something of a mantra in advertising agencies. The agencies call it RTB. The RTB is simply the reason why the…

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The endangering of newspapers

August 4, 2021 by Karthik S

One of the questions I pose to my participants in my corporate personal branding workshops is about their reading habits. Or, content consumption habits, broadly, since reading is too narrow when it comes to content input, overall. If the workshop is for…

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H(ic)2O

August 3, 2021 by Karthik S

Alcohol and water already have a significant connection – the latter is used in cocktails, and also frozen water (ice) is a default addition to many alcoholic drinks. Then there are the utterly funny surrogate ads from India where a well-known alcohol…

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Two Indian chief ministers fight on social media

August 2, 2021 by Karthik S

It all started when the chief minister of Mizoram, Zoramthanga, tweeted this at 1:50 pm and 2:53 pm on July 26th. He had tagged India’s home minister, the home minister’s office’s handle, the prime minister’s office’s handle, the chief minister of Assam,…

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MattressFirm’s new marketing idea is both brilliant and wrong

July 30, 2021 by Karthik S

The British advisory body The Sleep Council coined the phrase ‘junk sleep’ in 2007 after looking at the results of a poll it conducted of 1,000 teenagers from the UK. The poll of 1,000 youngsters aged 12 to 16 found that 30%…

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Triggered by brand sounds

July 29, 2021 by Karthik S

Back when TV was new (in our homes), when a TV show had the sound of a phone ringing, we may have looked at our own home’s landline phone and wonder if it was the one ringing. And then realize that it…

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Work-from-home driver and work-from-home barber

July 28, 2021 by Karthik S

The Society of Automotive Engineers (SAE) defines 6 levels of driving automation that has been adopted by the U.S. Department of Transportation. Here are the 6 levels, as explained through an infographic by Intel. What these levels fail to include is an…

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