The second wave is upon us – the second wave of ‘Olympics moment marketing’, that is. Related read: The wild world of moment-marketing Two brands have ‘announced’ rewards to athletes who did not win a medal/missed a medal – Tata Motors and…

When you see an ad featuring a famous person, what goes on in your mind? Take this new ad for Cinthol featuring actor Siddharth. He plays a doctor in the ad. We (the audience) know that Siddharth’s profession is that of an…

Related post, from April 2012!! – The opportunity cost of an e-commerce purchase. When all other factors are the same, how could brands still differentiate and be ‘the chosen one’ in the consumers’ minds? Consider the grocery delivery segment in India right…