Karthik S | beastoftraal.com

A morbid topic to communicate

August 12, 2021August 12, 2021 by Karthik S

The broader topic is gun violence – something we, in India, could also relate to, and it is a global problem. It is also a morbid topic to deal with, in communications. But within that broader theme, three advertising efforts approach focused…

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How soon do you want your groceries delivered?

August 11, 2021August 11, 2021 by Karthik S

Related post, from April 2012!! – The opportunity cost of an e-commerce purchase. When all other factors are the same, how could brands still differentiate and be ‘the chosen one’ in the consumers’ minds? Consider the grocery delivery segment in India right…

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A virtual physical office address for hire? Why?

August 10, 2021August 10, 2021 by Karthik S

WeWork recently launched ‘virtual offices’ in India. The news that spoke about this launch explained the context as “will help businesses and self-employed individuals with a professional address at a central business district where its 35 workspaces are located“. Why would anyone…

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The wild world of moment-marketing

August 9, 2021August 9, 2021 by Karthik S

Between October 2018 and August 2021, nothing much seems to have changed. Prithvi Shaw | Sindhu PVBaseline VenturesThe Economic Times – Gaurav Laghate 🙂 At the core is a question that was initiated in October 2018, probably for the first time this…

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Mobile payment apps’ Trishanku heaven

August 6, 2021August 6, 2021 by Karthik S

I was at an offline store yesterday (I hardly ever go out these days – this was absolutely necessary. Please head out only if it is necessary). After picking up what I needed in a basket, I got them billed. I wrote…

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Can a truck promise 30% more profit to the buyer?

August 5, 2021August 5, 2021 by Karthik S

”, besides being a 1965 song by Tim Hardin that was later covered by artists like The Carpenters and Rod Stewart, is something of a mantra in advertising agencies. The agencies call it RTB. The RTB is simply the reason why the…

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The endangering of newspapers

August 4, 2021August 4, 2021 by Karthik S

One of the questions I pose to my participants in my corporate personal branding workshops is about their reading habits. Or, content consumption habits, broadly, since reading is too narrow when it comes to content input, overall. If the workshop is for…

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