Karthik S | beastoftraal.com

Axis Bank: Dil se open, or PR gimmick?

September 9, 2021September 9, 2021 by Karthik S

Axis Bank announced a slew of updates on September 6, 2021, in time to celebrate the landmark Supreme Court judgement from September 6, 2018, which stated that consensual sexual acts between adults cannot be a crime, reading down Section 377, of the…

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Your Uber rating to help you get shortlisted for an interview?

September 8, 2021September 8, 2021 by Karthik S

Vitaliy Katsenelson, Chief Investment Officer at Investment Management Associates (Denver, Colorado) recently tweeted that they have added, in their job interview process, to check the candidate’s Uber rating (shared by the candidate, on-demand/request, by IMA)! Reason? “If you treat strangers with respect…

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Creative ideas by agencies for hiring and employer branding

September 7, 2021September 7, 2021 by Karthik S

Three different agencies use three different creative ideas towards hiring and employer branding. 1. One Twenty Three West (Canada) If you are an agency and need to hire animators, UI/UX designers, art directors, copywriters, strategists, producers, and account supervisors, how would you…

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Shared meaning in communication

September 6, 2021September 6, 2021 by Karthik S

In one of the episodes of the TV series Friends (season 4, episode 5), Ross uses a fist-bump gesture at Rachel and she doesn’t understand what it is supposed to mean. Ross’s sister Monica explains that this was a gesture invented by…

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The currency that helps shape a personal brand

September 3, 2021September 3, 2021 by Karthik S

A significant part of my corporate workshops on personal branding, after I have set the context for its need and assorted nuances around social media/networking platforms and articulation, is about content. On the internet, anything and everything is ‘content’. It is also…

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What does a career mean, now?

September 2, 2021September 2, 2021 by Karthik S

My father was in a single job all his career. He was in a bank, and such single-job careers were very common during his time. People usually aspired for such jobs, in banks or in the Government (banks were nationalized too, incidentally)….

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Grofers’ response and reading the room

September 1, 2021September 1, 2021 by Karthik S

Grofers’ founder Albinder Dhindsa recently took to social media to ‘chime in about the hate’ they were getting ‘for delivering groceries in 10 minutes’. A large part of the ‘chime’ seemed factual enough – long story short:– we deliver from a store…

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