To engage the housewives of the 1920s and 30s (while their husbands were away at work), there was just one medium in those days – radio. Proctor & Gamble saw the opportunity to communicate with their target audience for the soap brands…

I’m not a regular consumer of chocolates, but I’m most definitely interested in the business of marketing chocolates. In the process of that interest, I do try and sample most new products in the market. When I recently read that Cadbury’s is…