Karthik S | beastoftraal.com

Constant learning

September 16, 2021 by Karthik S

When I first interned at a Delhi-based IT company in the corporate communications team immediately after my post-graduation in the late 90s, besides my formal education and a half-heartedly completed year at Aptech Coimbatore (R.S.Puram!), I did not know anything about corporate…

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Creative use of shadows in outdoor advertising

September 15, 2021 by Karthik S

I had written about the tiny billboards trend in July. On a similar note, there seems to be an interesting trend in billboards using shadows to tell a story. The ingredients are – billboard, creativity, and shadows that are caused either by…

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The missing question in the Indian Express-flyover imbroglio

September 14, 2021 by Karthik S

There is one question that is most pertinent about the Uttar Pradesh – Indian Express advertisement imbroglio. But, before I come to that, a quick recap. The Indian Express Group had a multi-edition splash of an ad campaign to promote Uttar Pradesh…

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Indian EV category’s unlikely inspiration: e-commerce

September 13, 2021 by Karthik S

Recently, Vish Ganti, VP of Product Management & GM at AutoGrid India, a software company that operates in the clean energy space, had shared on LinkedIn about his experience of taking his electric scooter to his 5th-floor apartment through the elevator and…

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Axis Bank: Dil se open, or PR gimmick?

September 9, 2021 by Karthik S

Axis Bank announced a slew of updates on September 6, 2021, in time to celebrate the landmark Supreme Court judgement from September 6, 2018, which stated that consensual sexual acts between adults cannot be a crime, reading down Section 377, of the…

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Your Uber rating to help you get shortlisted for an interview?

September 8, 2021 by Karthik S

Vitaliy Katsenelson, Chief Investment Officer at Investment Management Associates (Denver, Colorado) recently tweeted that they have added, in their job interview process, to check the candidate’s Uber rating (shared by the candidate, on-demand/request, by IMA)! Reason? “If you treat strangers with respect…

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Creative ideas by agencies for hiring and employer branding

September 7, 2021 by Karthik S

Three different agencies use three different creative ideas towards hiring and employer branding. 1. One Twenty Three West (Canada) If you are an agency and need to hire animators, UI/UX designers, art directors, copywriters, strategists, producers, and account supervisors, how would you…

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