Karthik S | beastoftraal.com

Using social media mobs to boycott/cancel brands

October 21, 2021October 21, 2021 by Karthik S

How did we talk to brands before social media? We called them via telephones – this seems quaint now!We emailed them – this seems slow now!We chatted with them via online chat tools – I still do this, with Amazon. What happens…

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Occupation, preoccupation, and a filter to see the world through

October 20, 2021October 20, 2021 by Karthik S

We usually let our occupation define us to the outside world. ‘I’m a project manager’.‘I’m a vice president’.‘I’m a chartered accountant. How do we define ourselves inside us? Could we let our preoccupation define us internally? Let me explain. Owing to my…

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First-day-first-show experience, but on a TV/mobile screen

October 19, 2021October 19, 2021 by Karthik S

Back in July, as I was looking for something else on YouTube, I stumbled on one of the recommended videos on the right-hand side that said that a new song from the Hindi film Mimi, , was going to premiere at 12…

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Salesforce’s new streaming service

October 18, 2021October 18, 2021 by Karthik S

Streaming service. Original programming. On-demand content. Which brand would you recall if you heard those phrases? Netflix? HBO Max? Amazon Prime Video? Disney+? How about Salesforce? Nah, I’m not joking. Salesforce announced a new streaming service on August 10, 2021, called Salesforce+!…

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A service provider seeking toll from a content provider

October 14, 2021October 14, 2021 by Karthik S

When I first came across this news from South Korea, I was completely incredulous: South Korean Internet service provider SK Broadband has sued Netflix to pay for costs from increased network traffic and maintenance work because of a surge of viewers! SK…

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The smartphone’s smartness in the near future

October 13, 2021October 13, 2021 by Karthik S

Last week, five of my calls were interrupted due to a specific reason – four of them for the person at the other end, and one for me. What happened? We were OTP’d! That is, some e-commerce delivery arrived at our home…

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Trusting your spouse vs. trusting brands

October 12, 2021October 12, 2021 by Karthik S

Usually, I totally trust articles written by Mark Ritson. I do. I trust Mark with my children. With my finances. With my dogs. With my car – my god, the car! With my affections. My confidences. My everything. But, Mark’s latest article…

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