Karthik S | beastoftraal.com

The smartphone’s smartness in the near future

October 13, 2021October 13, 2021 by Karthik S

Last week, five of my calls were interrupted due to a specific reason – four of them for the person at the other end, and one for me. What happened? We were OTP’d! That is, some e-commerce delivery arrived at our home…

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Trusting your spouse vs. trusting brands

October 12, 2021October 12, 2021 by Karthik S

Usually, I totally trust articles written by Mark Ritson. I do. I trust Mark with my children. With my finances. With my dogs. With my car – my god, the car! With my affections. My confidences. My everything. But, Mark’s latest article…

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Byju’s, Shah Rukh Khan, and accountability

October 11, 2021October 11, 2021 by Karthik S

India’s most valued start-up, Byju’s, has reportedly (according to ‘sources’) paused ads featuring Shah Rukh Khan, one of India’s most popular stars. Why? Because Shah Rukh Khan’s son has been arrested by the Narcotics Control Bureau of India (under questionable circumstances, if…

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Congrats Boost… it’s a girl! (at last!)

October 8, 2021October 8, 2021 by Karthik S

Fill in the blank: “______ is the secret of my energy”. Very easy, right? Did you also add, “Our energy” to it? Chances are, you may have 🙂 Boost was a minnow within the ‘health food drink’ segment back in the 1980s,…

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Order anything, however small, as often as you want?

October 7, 2021October 7, 2021 by Karthik S

Related post: How soon do you want your groceries delivered? A few conscientious people consistently raise their voice against e-commerce companies using packaging material way too liberally. You may have seen these posts on Facebook, Twitter, or LinkedIn – about how they…

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About ‘social media is like driving a car’ analogy

October 6, 2021October 6, 2021 by Karthik S

Facebook’s intent to build an Instagram for kids, aimed at children between 10 and 12 (and Instagram is open to people starting age 13) has been in news since March 2021. It is in the eye of a storm more recently given…

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Bursting Spotify’s bubble

October 5, 2021October 5, 2021 by Karthik S

Spotify has a new ad campaign called ‘All ears on you’, made by FCB New York. It is a delight to watch! The agency uses the creative device of enveloping people in a beautiful bubble and that metaphor works so wonderfully well…

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