Karthik S | beastoftraal.com

Better humaning

October 22, 2021 by Karthik S

Back in October 2019, Wieden + Kennedy Shanghai launched the first campaign for HP’s Omen range of gaming PCs. The core thought behind the campaign was that gaming is good for your brain! This was intended to tackle societal belief in China…

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Using social media mobs to boycott/cancel brands

October 21, 2021 by Karthik S

How did we talk to brands before social media? We called them via telephones – this seems quaint now!We emailed them – this seems slow now!We chatted with them via online chat tools – I still do this, with Amazon. What happens…

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Occupation, preoccupation, and a filter to see the world through

October 20, 2021 by Karthik S

We usually let our occupation define us to the outside world. ‘I’m a project manager’.‘I’m a vice president’.‘I’m a chartered accountant. How do we define ourselves inside us? Could we let our preoccupation define us internally? Let me explain. Owing to my…

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First-day-first-show experience, but on a TV/mobile screen

October 19, 2021 by Karthik S

Back in July, as I was looking for something else on YouTube, I stumbled on one of the recommended videos on the right-hand side that said that a new song from the Hindi film Mimi, , was going to premiere at 12…

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Salesforce’s new streaming service

October 18, 2021 by Karthik S

Streaming service. Original programming. On-demand content. Which brand would you recall if you heard those phrases? Netflix? HBO Max? Amazon Prime Video? Disney+? How about Salesforce? Nah, I’m not joking. Salesforce announced a new streaming service on August 10, 2021, called Salesforce+!…

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A service provider seeking toll from a content provider

October 14, 2021 by Karthik S

When I first came across this news from South Korea, I was completely incredulous: South Korean Internet service provider SK Broadband has sued Netflix to pay for costs from increased network traffic and maintenance work because of a surge of viewers! SK…

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The smartphone’s smartness in the near future

October 13, 2021 by Karthik S

Last week, five of my calls were interrupted due to a specific reason – four of them for the person at the other end, and one for me. What happened? We were OTP’d! That is, some e-commerce delivery arrived at our home…

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