Two new ad campaigns use a classic advertising misdirection to force a particular imagery first, only to change it entirely to make a contextual point. Take a look at the series from Petco, the pet food company, made by the agency Droga5….

Two Indian lighting brands have launched new campaigns with identical themes at the same time! They have been created by two different agencies, obviously. Surya Roshni’s campaign, by Ogilvy, has the theme, ‘Sabko Mood Mein Le Aaye’. It features Shankar Mahadevan who…

Back in October 2019, Wieden + Kennedy Shanghai launched the first campaign for HP’s Omen range of gaming PCs. The core thought behind the campaign was that gaming is good for your brain! This was intended to tackle societal belief in China…