Yet another so-called ‘viral marketing’ campaign that uses a blatant lie as its main, cost-free tool. Yes, the latest YesMadam campaign follows the spectacular misfire by the agency Schbang and Poonam Pandey earlier this year. I had written about why that campaign…

So much has been said and written about how we could use AI in assorted tasks. But let me turn that focus away from using and towards reacting. How should we react to AI when we come across its usage? Allow me…