Advertising IRL

Advertising IRL

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I write so persistently about advertising narratives, but I also am acutely conscious that people do not take advertising as seriously as the advertising world does about itself. Advertising exists in the service of a product or service, and not necessarily on…

Own, stream, rent.

Own, stream, rent.

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There are enough jokes online about unreturned, overdue library books. In our present times, though, ‘library’, ‘unreturned’ and ‘overdue’, all sound like vestiges of a different era. With physical goods like home, car/bike, furniture etc. we started by buying them outright. We…

Blood relation

Blood relation

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Here’s an ad film from March 2019, scripted by Chennai-based Chirpy Elephant and made by Lemurian Productions. I quite like the narrative angle here – to connect a blood donor as a ‘blood relative’, and use the obviously disparate (using broad-stroked stereotypes,…