Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Author: Karthik S

Karthik S

The importance of anchor audiences in personal branding

The importance of anchor audiences in personal branding

February 11, 2025February 11, 2025 by Karthik S

Authenticity is important while building a personal brand. But authenticity requires you to be cognizant of your anchor audiences.

No comment
Continue Reading
Why does Cadbury’s 5 Star sound like Bajrang Dal?

Why does Cadbury’s 5 Star sound like Bajrang Dal?

February 4, 2025February 4, 2025 by Karthik S

Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!

No comment
Continue Reading
Which toothpaste did you use last night?

Which toothpaste did you use last night?

January 28, 2025January 28, 2025 by Karthik S

Have you wondered why none of the major toothpaste brands in the world have a separate variant for night brushing?

No comment
Continue Reading
GenAI in advertising, done right!

GenAI in advertising, done right!

January 20, 2025January 20, 2025 by Karthik S

The clear buzzword of 2024 was AI. And going by the way things are moving, AI may be dominating 2025 too. Besides all the use-cases of AI, one specific use-case that was also very visible was using Generative AI in advertising. We…

No comment
Continue Reading
An unglamorous personal branding tip from Andre Agassi

An unglamorous personal branding tip from Andre Agassi

January 13, 2025January 13, 2025 by Karthik S

If I were to pick one—just one—thing that you can start doing better towards building your personal brand, this would be it! But, before I come to that, here’s a relevant excerpt from ‘Open: An Autobiography’, by Andre Agassi. This is a…

No comment
Continue Reading
The 10 best Indian ads of 2024

The 10 best Indian ads of 2024

January 6, 2025January 6, 2025 by Karthik S

I started compiling the 10 best Indian advertisements since 2021 and share the list on the first Monday of every year. 2025’s first Monday gave me a lot of time to work on my compilation since it falls on the 6th of…

No comment
Continue Reading
The Madam who cried wolf

The Madam who cried wolf

December 11, 2024December 11, 2024 by Karthik S

Yet another so-called ‘viral marketing’ campaign that uses a blatant lie as its main, cost-free tool. Yes, the latest YesMadam campaign follows the spectacular misfire by the agency Schbang and Poonam Pandey earlier this year. I had written about why that campaign…

No comment
Continue Reading

Posts pagination

Prev 1 2 3 … 234 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2025 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes