Karthik S | beastoftraal.com

LinkedIn: Stop Connecting. Start Following.

September 15, 2025 by Karthik S

On LinkedIn, stop ‘connecting’, start following, or being followed. It makes a lot more sense when personal branding is the objective.

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Two blocks and a second chance

August 19, 2025 by Karthik S

An angiogram in 2011 (with no blocks), another in 2025 (two blocks), and an angioplasty (two stents later), here I am!

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Adding Pepper to a corporate crisis

July 28, 2025 by Karthik S

Do not confuse Astronomer’s masterful effort in attention management with crisis management. The audience for both is vastly different.

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About Air India CEO’s plagiarized message

June 16, 2025 by Karthik S

What would you think if you found out that the video message by Air India CEO Campbell Wilson in the aftermath of the deadly, tragic plane crash of an Air India Boeing 787 in Ahmedabad was mostly plagiarized word-for-word?

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Mysore Sandal ki Tamannah – postpone the outrage till…

May 27, 2025 by Karthik S

The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.

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“Help! My LinkedIn reach has tanked!”

April 21, 2025 by Karthik S

As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.

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Marketing team career promotion yojana, on LinkedIn!

March 27, 2025 by Karthik S

Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!

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