Karthik S – Page 2 – beastoftraal.com

Main apni favorite hoon!

On January 13, 2021 by Karthik S

Back in 2009, I was at Text 100, the PR agency (now called Archetype). It was early days for social media in India and we were all tentatively trying whatever worked online, on platforms like Facebook, Twitter, and LinkedIn. I joined Twitter…

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Human roots as a narrative device

On January 12, 2021 by Karthik S

This new ad film for Elder, a UK-based care agency, is by the UK-based agency Love or Fear. Watch the film first: From a purely aesthetic sense, the idea of using stop motion animation using wool, felt (a textile material that is…

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Sebamed vs. Dove, Pears, Lux, Santoor, Rin, and all other soaps

On January 11, 2021 by Karthik S

UPDATE – January 19, 2021: The Court has ruled that Sebamed can continue to name Lux, Dove, Pears and Santoor, and just remove the comparison with Rin! That means the other 4 bathing soap brands cannot indirectly react and pussyfoot on this…

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Offline meeting and handwriting

On January 8, 2021 by Karthik S

Before March 2020, I had Skype on my Mac, but hardly ever used it. I used to use Zoom for work calls between 2016/17 and 2018 because one of my clients at Ogilvy (IBM) used to have conference calls via Zoom. I…

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Pepsi, Coca-Cola, Thums Up, Patanjali

On January 7, 2021 by Karthik S

All the 3 big Cola brands in India—Coca-Cola, Pepsi, and Thums Up—released new TVCs in December 2020. Pepsi – December 17, 2020, by Wunderman Thompson. View this post on Instagram A post shared by Pepsi India (@pepsiindia) Coca-Cola – December 24, 2020,…

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Kumar Mangalam Birla’s social media trial-run

On January 6, 2021 by Karthik S

Kumar Mangalam Birla is one of the few billionaire industrialists in India who is yet to join any social media platform officially. He doesn’t even have a LinkedIn profile (not that he needs one anyway), so forget Twitter or Instagram. But his…

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Vijay, Vijay Sethupathi, Master and Apple

On January 5, 2021 by Karthik S

This post contains some spoilers about certain films like Knives Out, Vikram Vedha, Petta, Dhoom, etc. Back in July 2020, I had written about brands’ attempt to control how their products are showcased in movies, TV shows, and pop culture, in general….

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