A couple of outdoor displays that I was really impressed by, recently. The first one is from Seoul, South Korea. The COEX convention center in the Gangnam-gu area of Seoul is seen as Korea’s Times Square. In March 2018, Samsung Electronics worked…

In marketing, advertising and sales, we have the concept of decision-makers and decision influencers. For instance, in the famous Old Spice 2010 campaign, “The Man Your Man Could Smell Like” by Wieden+Kennedy, the decision-makers were men, but the decision influencers, and to…