Karthik S | beastoftraal.com

The contours of an effective employee advocacy program

March 9, 2022March 9, 2022 by Karthik S

Having worked on quite a few corporate employee advocacy programs, and having trained over 1,000 employees across large organizations on how to handle employee advocacy content on social media, I have given the topic a lot of thought over the last 10+…

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Time after time

March 8, 2022February 4, 2024 by Karthik S

They say that history repeats itself. It’s meant to help us learn from our past. But can we use the past as a visible, obvious reference to say something about the present? In advertising, that’s a pretty entertaining template! The basic narrative…

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Streaming subscription firehose vs. user experience

March 7, 2022March 7, 2022 by Karthik S

Christine McCarthy, Disney’s Chief Financial Officer, in an Investor Day presentation on December 11, 2020, said, “We don’t believe that the consumer experience would be a particularly good one if we had advertising on Disney+.” Last week, Disney said that it would…

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Spotify’s Car Thing and the unbundling of the smartphone

March 4, 2022March 4, 2022 by Karthik S

Back in 2019, I wrote about how the smartphone seems to have become a swiss army knife equivalent that is making obsolete so many products! A list:Alarm clockNote padCalendarWatchPortable music player/radioAddress bookWalletPhoto albumPagersDictionaryStopwatchCameraGPS deviceAudio recorderScanner There’s already a portable audio player on…

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Letting the mind wander

March 3, 2022March 3, 2022 by Karthik S

I click on a YouTube link for a new movie trailer on Twitter. It takes me to the YouTube page where the trailer starts playing. But, for the first 5-10 seconds I’m not watching the trailer but what else is there to…

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The Coinbase CTAbait

March 2, 2022March 2, 2022 by Karthik S

Much water has passed under the Coinbase Super Bowl ad bridge already. The post-ad drama—in hindsight—perhaps seemed more interesting than the ad itself, which itself was extraordinarily unique. A quick recap of the post-ad drama: Coinbase CEO Brian Armstrong claimed that no…

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Split-screen advertising (Part 2)

March 1, 2022March 1, 2022 by Karthik S

This is the second part of the curation of advertising that uses the split-screen technique as a creative device. . When it comes to using the split-screen technique as a creative device in video/TV advertising, one of the most common reasons they…

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