Karthik S | beastoftraal.com

About Harsha Bhogle’s fake apharan

March 28, 2022December 20, 2022 by Karthik S

Back in March 2008, the media was agog with a telephone chat audio recording purportedly by cricketer Sreesanth where he professed love for Priyanka Chopra. The media played it up significantly, as expected, till Sreesanth called for a press conference. Priyanka attended…

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LinkedIn tips for students

March 24, 2022March 24, 2022 by Karthik S

Yesterday, in either higher secondary classes or in a college. A significant element in that process, particularly geared towards a professional career, is the use of LinkedIn. Here are some hands-on tips about what to do on LinkedIn, specifically for students. 1….

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Personal brand and school/college students

March 23, 2022March 24, 2022 by Karthik S

I had spoken about this topic briefly in the when he asked me about the ways to handle a personal brand during the early stage of one’s career. It could be perfectly applicable to students in higher secondary classes or in college….

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The questions around Zomato’s 10-minute food delivery

March 22, 2022July 21, 2022 by Karthik S

Context: Zomato announced ‘Zomato Instant’ yesterday. 10-minute food delivery! And people have gone on a tizzy foisting many questions about it. The most common one seems to be, ‘But how…?’. Here’s how. (I have added the ‘Why?’ and ‘What about…’ at the…

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Sabse Pehle Sahi Hai

March 21, 2022March 21, 2022 by Karthik S

Back in 2017, the Association of Mutual Funds of India (AMFI) launched a campaign for investor awareness and education for the first time in India. The agency was JWT (J Walter Thompson) and the catchphrase was ‘Mutual Funds Sahi Hai’. Given the…

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Ye Andar(wear) Ki Baat Hai

March 18, 2022October 17, 2022 by Karthik S

Shorter version on audio: YouTube: Spotify: Full post: After a long time, I’m glad to see a new underwear brand ad that has a relatable insight, is layered with an eye-popping narrative device, and is also humorously engaging 🙂 I’m referring to…

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Imagine a CEO. Is it a woman?

March 17, 2022March 17, 2022 by Karthik S

In February 2022, Perspectus Global, a research firm, was commissioned by the advertising agency CPB (Crispin Porter Bogusky) to conduct research of 1,000 UK-based parents with primary school-aged children (5 to 11 years) and 1,000 UK-based children aged 5 to 11 years….

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