Karthik S | beastoftraal.com

The case for American Airlines’ website redesign

June 10, 2009 by Karthik S

I LOVE this! Truly! Dustin Curtis, a user interface designer, had an opinion about the website of American Airlines. He thought, to put it mildly, that it sucked. Fair enough – its a personal opinion. But, like most new-age, web x.0 savvy…

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Holiday at Thippanahalli Home Stay, Chikmagalur

May 29, 2009 by Karthik S

My earlier visit to Chikmagalur was more of a base for places around it – Belur, Halebid and Horanadu. So, itâ??s no wonder I didn’t have much of an impression about it. This time, however, the place of stay made all the…

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Big Bazaar’s mega marketing fail!

May 22, 2009May 22, 2009 by Karthik S

Big Bazaar. Asin. Can these 2 come together? Can Asin be Big Bazaar’s brand ambassador? She’s pretty and successful. And if Big Bazaar, belonging to the future group, can afford her fee, why not? Errr…could we rewind a bit? And recall this…

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More power to consumers’ voice!

May 14, 2009May 14, 2009 by Karthik S

WATBlog did a story on May 12 – on Jet Airways’ and Skoda’s responses to criticism online. Jet handled it slightly better, but Skoda’s was just horrendous jargon. Here’s another! Chinamayi Sripada is one of my favorite singers in recent times. She’s…

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Lifebuoy is quite sure we’re morons

May 12, 2009 by Karthik S

The new TV spot for Lifebuoy shows 2 buildings – Building A and Building B. The voiceover claims that ‘they’ made a small change in Building A. Result? Kids in Building A take go more regularly to school, play games better, enjoy…

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Long live micropublishing!

May 11, 2009May 11, 2009 by Karthik S

The Hindu has an interview with the author of ‘The Rozabal Line’ today – Mumbai-based businessman and first time novelist, Ashwin Sanghi. What caught my attention was that he had submitted his to 100 odd publishers and it seems 99 rejected it….

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Blogger engagement? What is a blog, but?

May 6, 2009 by Karthik S

The ‘Most Influential Blogs’ study by Text 100 (where I work – disclosure!) and Context Analytics (Text 100’s research subsidiary) is interesting in quite a few ways. No, the results seem obvious enough – the likes of Techcrunch, Engadget and VenturBeat top…

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