Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Author: Karthik S

Karthik S

Technology to help human thought

Technology to help human thought

May 31, 2022May 31, 2022 by Karthik S

How do you manage to remember the birthdays of your friends these days? I still remember having a diary to make notes of birthdays, anniversaries, and other important dates so that I can buy greeting cards and send them. This was, obviously,…

No comment
Continue Reading
Ola, Bhavish, Hormazd, Twitter – again!

Ola, Bhavish, Hormazd, Twitter – again!

May 30, 2022May 30, 2022 by Karthik S

So, after the Burnol episode early this year, Ola’s Bhavish Aggarwal is at it again, with veteran automobile industry journalist Hormazd Sorabjee. The last time, the issue was Bhavish’s nudge-wink hint about an electric car. This time? Hormazd’s Ola S1 Pro did…

1 Comment
Continue Reading
Havells ‘Hawa Badlegi’ – from contextual to force-fit

Havells ‘Hawa Badlegi’ – from contextual to force-fit

May 27, 2022December 19, 2022 by Karthik S

Shorter version on audio: YouTube: Spotify: Full post: Havells kickstarted the ‘Hawa Badlegi’ series of ads way back in 2013. Lowe Lintas had initiated the series with four ads that used the ‘hawa badlegi’ phrase as a pun that addresses the industry…

No comment
Continue Reading
Petrol – Rs. 100+. Mileage?

Petrol – Rs. 100+. Mileage?

May 26, 2022May 26, 2022 by Karthik S

The price of petrol in India in the first half of January 2022 was about Rs. 95-100 depending on which state you were in. The price of petrol in India in the first half of April 2022 was about Rs. 110-115. And…

No comment
Continue Reading
Subscribing to a gaming device

Subscribing to a gaming device

May 25, 2022May 25, 2022 by Karthik S

To be honest, I’m not big on gaming; have never been. I have owned a couple of gaming devices, right from the hand-held single-game tiny brick of a gadget bought from Trichy’s Burma Bazaar way back in the 1980s to the Atari…

No comment
Continue Reading
What would you tell your younger self?

What would you tell your younger self?

May 24, 2022May 24, 2022 by Karthik S

Back in March 2021, I wrote about an advertising trend that has a lead character meet his/her future self, in service of making a point about a specific product or service being sold. I had listed 5 ads that use the very…

No comment
Continue Reading
Apple’s new privacy ad and its Indian predecessor from 2020

Apple’s new privacy ad and its Indian predecessor from 2020

May 23, 2022May 23, 2022 by Karthik S

Let me describe an ad film to you. A young girl. Her digital data is being auctioned. Her medical history, search data, location data, her contacts, everything is being auctioned. A group of buyers bids for the data excitedly even as the…

1 Comment
Continue Reading

Posts pagination

Prev 1 … 21 22 23 … 234 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2025 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes