Shorter version on audio: YouTube: Spotify: Full post: If you ask me to remember a/any advertising campaign by a dry fruits brand in India, I’d perhaps first name California Almonds. I don’t remember any specific ad from the brand, but I also…

Shorter version on audio: YouTube: Spotify: Full post: Havells kickstarted the ‘Hawa Badlegi’ series of ads way back in 2013. Lowe Lintas had initiated the series with four ads that used the ‘hawa badlegi’ phrase as a pun that addresses the industry…