Karthik S | beastoftraal.com

A disgusting Shot

June 6, 2022June 6, 2022 by Karthik S

UPDATE: Layer’r Shot has issued a response/apology today (June 6, 2022) at 1 pm. My note on the ‘so-called’ apology, at the end of this post. (Note: The word is written as ‘s3x’ not because I’m feeling ‘shame shame puppy shame’. Given…

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The human way of thinking

June 3, 2022June 3, 2022 by Karthik S

One of the things that I always, always wonder about in the back of my mind, and the topic that keeps me awake at night (many nights!) is the human way of thinking. Think about it (pun intended). We express our views,…

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Happilo goes completely nuts with its new campaign

June 2, 2022October 17, 2022 by Karthik S

Shorter version on audio: YouTube: Spotify: Full post: If you ask me to remember a/any advertising campaign by a dry fruits brand in India, I’d perhaps first name California Almonds. I don’t remember any specific ad from the brand, but I also…

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A social media platform that forces you to be real!

June 1, 2022June 1, 2022 by Karthik S

Back when Twitter was new in the mid-to-late-2000s, I’m sure someone would have tweeted, ‘I just brushed my teeth’. Now, no one bothers to share such mundane things on Twitter 🙂 The premise of Foursquare was real-time ‘check-ins’ to offline locations. It…

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Technology to help human thought

May 31, 2022May 31, 2022 by Karthik S

How do you manage to remember the birthdays of your friends these days? I still remember having a diary to make notes of birthdays, anniversaries, and other important dates so that I can buy greeting cards and send them. This was, obviously,…

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Ola, Bhavish, Hormazd, Twitter – again!

May 30, 2022May 30, 2022 by Karthik S

So, after the Burnol episode early this year, Ola’s Bhavish Aggarwal is at it again, with veteran automobile industry journalist Hormazd Sorabjee. The last time, the issue was Bhavish’s nudge-wink hint about an electric car. This time? Hormazd’s Ola S1 Pro did…

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Havells ‘Hawa Badlegi’ – from contextual to force-fit

May 27, 2022December 19, 2022 by Karthik S

Shorter version on audio: YouTube: Spotify: Full post: Havells kickstarted the ‘Hawa Badlegi’ series of ads way back in 2013. Lowe Lintas had initiated the series with four ads that used the ‘hawa badlegi’ phrase as a pun that addresses the industry…

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