Karthik S | beastoftraal.com

Shashi Tharoor = Scott Monty = Brandividual?

January 16, 2010 by Karthik S

Why exactly is mainstream media going ga-ga over Shashi Tharoor’s tweets? Some say, its plain jealousy – he has 600,000+ followers, something that media can only dream about! But the simple fact is that, in case of media, people pay (most of…

6 Comments

Can health insurance really be uncomplicated?

January 14, 2010 by Karthik S

One of the very few print ads that caught my attention recently is the full page ad for Apollo Munich Insurance. Not because it is full page, but because of what it tried to hide and convey! As Indians, we have tons…

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The self-promotion conundrum

January 13, 2010January 13, 2010 by Karthik S

Self-promotion has perhaps gained a brand new meaning and life with the spread of social tools. Earlier, we had limited channels to promote ourselves/ our material…and most were one-to-one. There was the odd one-to-many, like a speaking opportunity, but others were largely…

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Where Times Square, Lajpat Nagar, Koramangala and Anna Saalai co-exist

January 12, 2010 by Karthik S

No seriously – it could even be, ‘where Jake Gyllenhal, T.Rajendar, Jagapati Babu and Uday Chopra co-exist’! Should they? Can they? The point is this – with social media tools, we’re supposedly, truly global. We discuss things far beyond our country’s scope,…

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Do you deserve royalty from The Times of India when they quote your tweet?

January 11, 2010February 15, 2012 by Karthik S

It is fascinating to see mainstream media making ‘news’ out of tweets and Facebook updates. Take for instance, this news piece on The Times of India, that quotes Shah Rukh Khan, from his tweet, on his stand about the pathetic state of…

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What does Frooti and Apple have to do with the colour of a bra?

January 9, 2010February 8, 2019 by Karthik S

Now that the whole world knows a lot more about ladies undergarment colors… I don’t need to explain it again. Here’s a good gist. Without getting into whether it was worth it or if it really helped raise awareness of breast cancer…let…

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Does ICICI Prudential have a secret document titled, ‘FAQs for dealing with irate customers during December, January & February’?

January 9, 2010 by Karthik S

I had recently commented about (tweeted!) how brilliantly LIC’s online premium paying service works. The best part about it is the fact they seem to have spent time in understanding customers’ requirements. Almost every single corporate in India demands premium receipts from…

8 Comments