Karthik S | beastoftraal.com

Does Cafe Coffee Day really suck?

February 6, 2010February 6, 2010 by Karthik S

Twitterati at it again in India? How does one explain the wildly popular #ccdsucks brand-bashing all through Friday (February 5, 2010)? A tweet-up was planned at Cafe Coffee Day, Ispahani Center, Chennai. Even after ordering for about Rs. 1,000+, the manager at…

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Finer nuances of Twitter usage for deeper connect

February 4, 2010 by Karthik S

There are tons of Twitter usage guidelines out there. @surekhapillai’s post on tips for beginners is one of best written posts, by the way. But, here are some nuances, out of my personal experience, that seem to help in aiding better connections….

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Is mainstream media losing its relevance?

February 2, 2010February 24, 2012 by Karthik S

The Independent posed a question yesterday, ‘Has the British PR industry grown too big for journalism?‘. Among other things, prominent PR pros talk about how mainstream media is only one part of the overall public relations gamut. Fair points, most of them….

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Doctors using social media – would it be considered advertising?

February 1, 2010February 1, 2010 by Karthik S

While on my way to a meeting with a prospective client, I came across a couple of hospitals. They reminded me of a few hospital adverts on TV – vernacular television, to be specific. These ads had models (that I recall seeing…

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Honda. Toyota. Product recalls. Online?

January 30, 2010January 30, 2010 by Karthik S

There’s tremendous buzz about the ‘recall campaigns’ by the 2 automobile giants – Toyota and Honda, all over the print, television and online media. Even in India. Twitter is abuzz with comments and opinions. There is also a lot of discussion online…

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When MTV India is accused of plagiarism!

January 28, 2010January 28, 2010 by Karthik S

That does sound funny – one would expect the Hindi film composers featured in MTV India to be accused of plagiarism; but in this case, MTV India itself is being accused of plagiarism. Rightfully so. Ashish Shakya (aka @stupidusmaximus) tweeted early this…

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Going deeper into PR agencies’ ‘killer pitch’

January 28, 2010 by Karthik S

Tom Foremski’s Silicon Valley Watcher post titled, ‘The Killer Pitch? – When PR Agencies Can Do This – Look Out…‘ has this ponder-worthy sentence, While there are lots of bad pitches out there, there are also lots of good pitches. Even with…

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