Karthik S | beastoftraal.com

Why are you not a content creator yet?

February 24, 2010 by Karthik S

Photo credit and a beautiful note on the picture…at the end of this post! That’s a question to people in the communications business – PR, advertising, corporate/ marketing communications and so on. Given my PR background, let me isolate the PR function…

18 Comments

Tiger, Tiger on the wall!

February 22, 2010 by Karthik S

Aircel’s Save The Tiger campaign has been generating a lot of comments and opinions. On one hand, there are tons of people who have joined online, owned-media channels initiated by Aircel/ it’s agency – the comments on Facebook alone make for hilarious…

2 Comments

The next stage in selling social media engagement in India

February 19, 2010February 23, 2010 by Karthik S

The last time I wrote this was without the first 4 words in the title – that was in the beginning of October 2009. Four and a half months is hardly a period that can bring the ‘next stage’, but given that…

5 Comments

Why does Twitter make people open up so much?

February 17, 2010February 17, 2010 by Karthik S

PR-Squared’s Todd Defren wrote recently, while referring to a post on clients seeking coverage in an agency pro’s blog, “As I write this, though, I find it interesting that the FORMAT/LENGTH of the write-up is where the line is getting drawn, i.e.,…

9 Comments

We look forward to hearing from you! Really?

February 15, 2010February 15, 2010 by Karthik S

Where have you read that sentence? Remember? I recall seeing a phone number (toll free, mind you!) and an email ID on the back of a tea bag sachet on a Jet Airways flight. It asked people to call that number for…

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Another ‘Private Treaties’ down south?

February 13, 2010February 13, 2010 by Karthik S

While it has become quite fashionable to talk of The Times of India’s Medianet and Private Treaties when referring to paid-news in India, another large media group is largely undocumented or not documented enough in this context. It’s the Sun Group, down…

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Why is Google Buzz forced, minimally relevant and largely pointless.

February 10, 2010February 11, 2010 by Karthik S

I’m usually a Google fanboy – I like…love most of what they’ve launched. I can’t even imagine any other mail besides Gmail.Â Google Wave was an exception. Despite some other fanboy raves, I found it pointless. Google Buzz is next on line –…

20 Comments