Karthik S | beastoftraal.com

We look forward to hearing from you! Really?

February 15, 2010February 15, 2010 by Karthik S

Where have you read that sentence? Remember? I recall seeing a phone number (toll free, mind you!) and an email ID on the back of a tea bag sachet on a Jet Airways flight. It asked people to call that number for…

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Another ‘Private Treaties’ down south?

February 13, 2010February 13, 2010 by Karthik S

While it has become quite fashionable to talk of The Times of India’s Medianet and Private Treaties when referring to paid-news in India, another large media group is largely undocumented or not documented enough in this context. It’s the Sun Group, down…

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Why is Google Buzz forced, minimally relevant and largely pointless.

February 10, 2010February 11, 2010 by Karthik S

I’m usually a Google fanboy – I like…love most of what they’ve launched. I can’t even imagine any other mail besides Gmail.Â Google Wave was an exception. Despite some other fanboy raves, I found it pointless. Google Buzz is next on line –…

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Does Cafe Coffee Day really suck?

February 6, 2010February 6, 2010 by Karthik S

Twitterati at it again in India? How does one explain the wildly popular #ccdsucks brand-bashing all through Friday (February 5, 2010)? A tweet-up was planned at Cafe Coffee Day, Ispahani Center, Chennai. Even after ordering for about Rs. 1,000+, the manager at…

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Finer nuances of Twitter usage for deeper connect

February 4, 2010 by Karthik S

There are tons of Twitter usage guidelines out there. @surekhapillai’s post on tips for beginners is one of best written posts, by the way. But, here are some nuances, out of my personal experience, that seem to help in aiding better connections….

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Is mainstream media losing its relevance?

February 2, 2010February 24, 2012 by Karthik S

The Independent posed a question yesterday, ‘Has the British PR industry grown too big for journalism?‘. Among other things, prominent PR pros talk about how mainstream media is only one part of the overall public relations gamut. Fair points, most of them….

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Doctors using social media – would it be considered advertising?

February 1, 2010February 1, 2010 by Karthik S

While on my way to a meeting with a prospective client, I came across a couple of hospitals. They reminded me of a few hospital adverts on TV – vernacular television, to be specific. These ads had models (that I recall seeing…

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