Considering I put forward a perspective about Colgate’s new campaign for the Visible White as being tokenism yesterday, it seems fair to add more context on what is and what is not tokenism, when it comes to marketing communications. Let me use…

Shorter version on audio: YouTube: Spotify: Full post: Back in 2019, Colgate India launched the ‘Smile Karo Aur Shuru Ho Jao’ campaign. I recall referring to it in another context (around languages used in the multi-city edition of the campaign in The…

Shorter version on audio: YouTube: Spotify: Full post: The electric 2-wheeler segment in India has a problem. A big reputation crisis, to be precise. Even though incidents of electric scooters going up in flames are far and few (relative to the total…