Karthik S | beastoftraal.com

Visibility of @mentions on Twitter

July 28, 2010 by Karthik S

I realize many people still don’t know how @mentions work on Twitter, in terms of visibility. Reiterating from Twitter Help page: People will only see replies in their home time line if they are following both the sender and recipient of the…

1 Comment

Are we all acting our age on social media?

July 27, 2010 by Karthik S

Should we, at all? In a recent Twitter conversation I was having with a few Twitter-regulars (who else!), one of them remarked, ‘Such kids, we are!’. It’s an interesting quip, on many levels. Back when there was no social media, our social…

4 Comments

The curse of the microsite on a TVC!

July 23, 2010July 23, 2010 by Karthik S

You must have seen the new ad for a sugar-substitute starring Bipasha Basu. The south Indian version has actress Shreya Saran. I don’t care how they look or what they do, but a URL caught my attention in the end. If you…

3 Comments

Can social media move the needle?

July 22, 2010July 22, 2010 by Karthik S

It possibly can! Our resident, social media favorite, in India, ex-Minister Shashi Tharoor sent a strange tweet last night. It said, “Hugely frustrated by Norton Security. Paid for &downloaded software, recd product key, but everytime I try to activate, am told key…

No comment

Tweet before you preach?

July 19, 2010July 19, 2010 by Karthik S

I came across this Ragan piece titled, ‘Big-name consulting companies fail Twitter test‘, by Wendy Marx. There is already a discussion thread about how PR companies do not blog or tweet from their official IDs enough and hence are incapable or not…

3 Comments

Old Spice Man reiterates the obvious – content is king!

July 15, 2010July 15, 2010 by Karthik S

If you haven’t seen or heard what Old Spice is doing online…that must be one massive rock you are under. Get out it, will you, please? Old Spice started it quite innocuously. There was an ad. It was blah, at least in…

3 Comments

Of local social networking stars and brand pimping!

July 13, 2010 by Karthik S

I hate writing blog posts that hide critical names/information, but in the interest of the concerned parties, I’m forced to do so, this time! I’m part of myriad groups online and one such group is a city-based ‘blogging’ group. Do not ask…

2 Comments