Karthik S | beastoftraal.com

“I disagree with my company’s stand. What do I do?”

July 6, 2022July 6, 2022 by Karthik S

Since I interact with a lot of senior corporate leaders during my workshops on personal branding (via social media), one of the questions that get asked very, very often is this: “What if I have an opinion that is at crossroads with…

No comment

About bringing your ‘whole self’ to work

July 5, 2022July 6, 2022 by Karthik S

William Kahn conceived the concept of ‘bringing your whole self to work’ as part of his 1990 paper titled, ‘Psychological Conditions of Personal Engagement and Disengagement at Work‘ (from The Academy of Management Journal). In it, he writes,“People occupy roles at work;…

No comment

Swiggy’s Gulab Jamun Uncle universe takes off

July 4, 2022October 17, 2022 by Karthik S

Shorter version on audio: YouTube: Spotify: Full post: Way back in August 2010, Mondelez India, when they were still called Cadbury India, launched the Shubh Aarambh campaign for the first time. But unlike the conventional, traditional imagery of Shubh Aarambh, this one…

No comment

PR/corporate communications deserve better marketing. Here’s a start.

July 1, 2022July 1, 2022 by Karthik S

I have spent more time handling corporate communications and public relations than any other function (related to social media, digital marketing, and advertising) in my 2 decades+ career in the communications space. When I first joined a PR firm after spending considerable…

No comment

Your retweets ARE endorsements, unless…

June 30, 2022June 30, 2022 by Karthik S

Delhi Police’s DCP (Deputy Commissioner of Police) KPS Malhotra (who was awarded the Union Home Minister’s Medal for Excellence in Investigation 2021), who is now part of the Intelligence Fusion and Strategic Operations (IFSO) unit within Delhi Police, was recently quoted saying…

No comment

Snapdragon and Mediatek’s ‘ingredient marketing’

June 29, 2022June 29, 2022 by Karthik S

Back in April and May 2022, Qualcomm’s Snapdragon was running print ads in India. Now, in June 2022, Mediatek is running a campaign in India, again, through print ads! Not just that – Mediatek is also running online campaigns through online mobile-centric…

No comment

Personal branding and personal health are surprisingly similar

June 28, 2022June 28, 2022 by Karthik S

I have, in many earlier posts, tried to bust myths around personal branding. People imagine personal branding to be talking about the self. This is not true. Personal branding is not about gathering Likes and ‘engagement’. Personal branding is not about being…

No comment