Karthik S | beastoftraal.com

“Look how dumb and idiotic they are!”

July 28, 2022 by Karthik S

From the point of view of the people depicted in advertisements, I’d perhaps split them into two broad buckets:1. Be like them2. Don’t be like them ‘Be like them’ ads showcase the ideal version of the consumers if they used the brand….

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Self-motivation as a lever for personal branding

July 27, 2022 by Karthik S

Last week, my music blog completed 17 years in existence. For context, it is older than my daughter and just a couple of years younger than my son 🙂 On some of the blog birthdays, I write a music industry update of…

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Thinking inside the box

July 26, 2022 by Karthik S

I had written about an advertising campaign around paper straws (replacing plastic straws) . Let me continue on the same theme of environmental pollution. But let me start with a question – what is the most common form of plastic pollution? You…

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Paper straws: Nestle’s missed opportunity

July 25, 2022 by Karthik S

The Indian Government announced the intention to ban single-use plastic straws way back on 12th August 2021. Since then, the FMCG industry that uses these plastic straws as a convenient add-on to TetraPak drinks has been kicking and screaming. The industry group,…

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Lazy money

July 21, 2022 by Karthik S

The new ad for SBI Mutual Funds’ SBI Savings Fund (I couldn’t find the agency; presumably by FCB Ulka since they won the mandate in 2017) makes for an interesting watch for multiple reasons. On its own, it is both entertaining and…

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Torturing your products to marketing success

July 20, 2022 by Karthik S

Try to remember the last time you did not have a phone without a cover (back, front, all sides). Can’t think of a time like that? Me neither! 🙂 Despite all the investments and innovations by all the phone brands in carving…

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Releasing release notes from their monotony

July 19, 2022 by Karthik S

Back in 2015, Tumblr made sufficient news with its version 4.3. Ironically, there was no version 4.3 of Tumblr’s iOS app – there was only version 4.3.1. But version 4.3 made a lot of news because of the non-existent version’s release notes….

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