Shorter version on audio: YouTube: Spotify: Full post: The Financial Express story on Sunday was about brands ‘dropping the act’ and showing authentic experiences. One of the products—and campaigns—mentioned was Dabur Honey, based on a recent campaign featuring Sonu Sood. Here’s what…

Shorter version on audio: YouTube: Spotify: Full post: As far as I recall, GSK’s Crocin first released an ad featuring ‘Mr. Sachin Khurana’ early in 2022. The pitch in that ad was that Crocin starts working in 5 minutes. ‘Mr. Sachin Khurana’…

Lux Industries’ new ad (released in late August 2022) for Venus innerwear starring Salman Khan involves him chasing his banian flying all across the town starting with Salman’s own balcony from where the vest takes off. The ad was conceptualized by Shreyansh…

Shorter version on audio: YouTube: Spotify: Full post: The new Teachers’ Day campaign by Navneet Education, called ‘Tr. for Teacher’, by the agency FCB Interface, did not work for me at all. For more than one reason. This, despite someone as influential…