Karthik S | beastoftraal.com

The 20-step guide to eating at Saravana Bhavan, Mylapore (Chennai)

May 10, 2011 by Karthik S

If you know what a dosa means…or how sambhar tastes like, you don’t need any introduction to the Saravana Bhavan restaurant chain in Chennai. Or any of its worldwide branches. But like in social networks, there are rules to entering and eating…

11 Comments

Waiting for Samsung Galaxy S2

May 9, 2011 by Karthik S

Considering the fact that many, many people have asked me if I’m being paid to tweet so excitedly about Samsung Galaxy S2, I suppose a post is due on this topic. To answer that pointed question – no. I’m talking excitedly about…

3 Comments

Social media participation – are certain levels of employees better suited?

May 5, 2011 by Karthik S

While munching on that spicy paneer burger yesterday at Delhi airport’s McDonalds, I noticed how busy and engaged the staff were. The manager type lady was under some pressure and was glaring at one of her co-workers, possibly over some mistake. The…

1 Comment

Fashion and You. Pearl Uppal. Ad:Tech. ROI.

May 4, 2011 by Karthik S

Let us park all the talk of ROI from social media engagement for a bit and explore the ROI of speaking at an event, preferably as a result of sponsoring the event too. I’m referring to the ad:tech session by Fashion and…

12 Comments

Are we heading towards a mega plugging future?

May 2, 2011 by Karthik S

More than a decade ago, when I had freshly started life in Bangalore after a stint in Delhi, I stumbled upon a former colleague from Delhi on Bangalore’s famous Brigade Road. We hadn’t kept in touch ever since I moved to Bangalore…

4 Comments

Courting courtesy…on the road!

April 19, 2011 by Karthik S

This is a 4 year old post of mine in a now-abandoned blog! I’m reviving it with minor edits only because I had a lovely Gandhigiri-style fracas this morning and I simply used one of the tactics mentioned below to change that…

1 Comment

Spicy or not – is there a disconnect in McDonald’s latest McSpicy promise?

April 18, 2011 by Karthik S

Let me start on a positive note. As a paneer-loving vegetarian, I love McDonalds’ new McSpicy paneer. It gives me a decent enough reason to go to McDonalds when my son pesters me for those McDonalds toys – collecting all Rio toys…

6 Comments