Karthik S | beastoftraal.com

Spicy or not – is there a disconnect in McDonald’s latest McSpicy promise?

April 18, 2011 by Karthik S

Let me start on a positive note. As a paneer-loving vegetarian, I love McDonalds’ new McSpicy paneer. It gives me a decent enough reason to go to McDonalds when my son pesters me for those McDonalds toys – collecting all Rio toys…

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Integrated communications approach to PR…the content marketing way.

April 13, 2011 by Karthik S

One of the two specialties that could change public relations is content management, according to John Bell’s blog post. Now, I’ve always been an active proponent of the content-based approach to PR and have written about it in the past too (PR…

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PR lessons from Anna Hazare’s Jantar Mantar protest

April 11, 2011 by Karthik S

One could look at what Anna Hazare has achieved from his recent protests in an emotional, sentimental way; ‘the ‘What will happen to this nation but for people like Anna?’ way. One could also look at the whole thing clinically, in order…

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Countering Tom Foremski’s farewell to social media

April 8, 2011 by Karthik S

There are stages in your life and career when you have an opinion on another opinion almost instantaneously. Shonali Burke had it when Ragan published that AVE piece recently and she gave a fitting reply. My turn now. Not on AVE. But…

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Internal memos for the rest of the world

April 6, 2011 by Karthik S

I vaguely recall a scene in some Hindi film where the hero and heroine are having an intimate discussion about where their relationship is heading. The hero, trying to be smart alec’ish and funny, suddenly starts speaking some of what he has…

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Is it right to credit Nike with the success of the ‘Bleed Blue’ campaign?

April 4, 2011 by Karthik S

I had a marathon tweet debate over the weekend with Lakshmipathy Bhat and Karthik Sridhar, with occasional pokes by Nikhil Pahwa and Sudarshan Banerjee. Before getting into what it was about, here are two exhibits and a minor point I should add…

16 Comments

Blogger or journalist? How to tell the difference?

April 1, 2011 by Karthik S

The question of blogger vs. journalist has been the stuff of legends now. It has been discussed from as early as 2005, as far as I remember, and many blog posts have been written on it already. The most commonly cited reasons…

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