Karthik S | beastoftraal.com

Are we heading towards a mega plugging future?

May 2, 2011 by Karthik S

More than a decade ago, when I had freshly started life in Bangalore after a stint in Delhi, I stumbled upon a former colleague from Delhi on Bangalore’s famous Brigade Road. We hadn’t kept in touch ever since I moved to Bangalore…

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Courting courtesy…on the road!

April 19, 2011 by Karthik S

This is a 4 year old post of mine in a now-abandoned blog! I’m reviving it with minor edits only because I had a lovely Gandhigiri-style fracas this morning and I simply used one of the tactics mentioned below to change that…

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Spicy or not – is there a disconnect in McDonald’s latest McSpicy promise?

April 18, 2011 by Karthik S

Let me start on a positive note. As a paneer-loving vegetarian, I love McDonalds’ new McSpicy paneer. It gives me a decent enough reason to go to McDonalds when my son pesters me for those McDonalds toys – collecting all Rio toys…

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Integrated communications approach to PR…the content marketing way.

April 13, 2011 by Karthik S

One of the two specialties that could change public relations is content management, according to John Bell’s blog post. Now, I’ve always been an active proponent of the content-based approach to PR and have written about it in the past too (PR…

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PR lessons from Anna Hazare’s Jantar Mantar protest

April 11, 2011 by Karthik S

One could look at what Anna Hazare has achieved from his recent protests in an emotional, sentimental way; ‘the ‘What will happen to this nation but for people like Anna?’ way. One could also look at the whole thing clinically, in order…

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Countering Tom Foremski’s farewell to social media

April 8, 2011 by Karthik S

There are stages in your life and career when you have an opinion on another opinion almost instantaneously. Shonali Burke had it when Ragan published that AVE piece recently and she gave a fitting reply. My turn now. Not on AVE. But…

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Internal memos for the rest of the world

April 6, 2011 by Karthik S

I vaguely recall a scene in some Hindi film where the hero and heroine are having an intimate discussion about where their relationship is heading. The hero, trying to be smart alec’ish and funny, suddenly starts speaking some of what he has…

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