Karthik S | beastoftraal.com

Media vs. social media – a summary

May 13, 2011 by Karthik S

We had legacy media (print and television) ruling the roost in terms of reach, influence and the power to change perceptions. They still do. We had brands using the reach of legacy media to be visible among the masses. They still do….

No comment

Dear readers…please search for our social properties, will you?

May 12, 2011 by Karthik S

Lakshmipathy Bhat a.k.a bhatnaturally on Twitter tweeted about VIP Skybags just adding Facebook and Twitter icons on their print ad. And he also posed the most logical question, ‘How are people to click?’. He also followed it up with a very positive…

6 Comments

Is Sahara using a not-so-credible tool to offer notions of credibility?

May 11, 2011 by Karthik S

Update – February 27, 2014: Nothing much has changed, I see. India’s Supreme Court issued a non-bailable warrant against Sahara Chief Subrata Roy yesterday for failing to appear in court and as many people joked on Twitter, there are full page ads…

4 Comments

The 20-step guide to eating at Saravana Bhavan, Mylapore (Chennai)

May 10, 2011 by Karthik S

If you know what a dosa means…or how sambhar tastes like, you don’t need any introduction to the Saravana Bhavan restaurant chain in Chennai. Or any of its worldwide branches. But like in social networks, there are rules to entering and eating…

11 Comments

Waiting for Samsung Galaxy S2

May 9, 2011 by Karthik S

Considering the fact that many, many people have asked me if I’m being paid to tweet so excitedly about Samsung Galaxy S2, I suppose a post is due on this topic. To answer that pointed question – no. I’m talking excitedly about…

3 Comments

Social media participation – are certain levels of employees better suited?

May 5, 2011 by Karthik S

While munching on that spicy paneer burger yesterday at Delhi airport’s McDonalds, I noticed how busy and engaged the staff were. The manager type lady was under some pressure and was glaring at one of her co-workers, possibly over some mistake. The…

1 Comment

Fashion and You. Pearl Uppal. Ad:Tech. ROI.

May 4, 2011 by Karthik S

Let us park all the talk of ROI from social media engagement for a bit and explore the ROI of speaking at an event, preferably as a result of sponsoring the event too. I’m referring to the ad:tech session by Fashion and…

12 Comments