Karthik S | beastoftraal.com

Content is king, but without the queen that would be one heck of a lonely king!

June 6, 2011 by Karthik S

There was this Tamil stage play that was very popular in the 80s. It involved a wannabe Tamil film maker and script writer traveling back in time when they, by mistake, eat the time traveling tablets invented by the film maker’s uncle….

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Zoozoos vs. customers

June 1, 2011 by Karthik S

That Vodafone has sent a legal notice to a customer is this morning’s news – mighty old, by now. Who hasn’t complained about their service provider online? The interesting thing in this piece of news are a few other things. Here are…

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Do good looking doctors elicit more trust?

May 31, 2011 by Karthik S

I recall Mint.com’s founder Aaron Patzer talking about the importance of looks/beauty in instilling trust in a website which asked people to share their online bank account passwords…something I still may not do. There are many case studies about this facet of…

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Angiogram…a love story!

May 19, 2011 by Karthik S

So I had chest pain last Sunday, was rushed to a nearby hospital and was lodged at the ICU for over 24 hours. Since all usual tests returned normal results (including BP, ECG etc.), I was asked to do an Echo test…

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Media vs. social media – a summary

May 13, 2011 by Karthik S

We had legacy media (print and television) ruling the roost in terms of reach, influence and the power to change perceptions. They still do. We had brands using the reach of legacy media to be visible among the masses. They still do….

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Dear readers…please search for our social properties, will you?

May 12, 2011 by Karthik S

Lakshmipathy Bhat a.k.a bhatnaturally on Twitter tweeted about VIP Skybags just adding Facebook and Twitter icons on their print ad. And he also posed the most logical question, ‘How are people to click?’. He also followed it up with a very positive…

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Is Sahara using a not-so-credible tool to offer notions of credibility?

May 11, 2011 by Karthik S

Update – February 27, 2014: Nothing much has changed, I see. India’s Supreme Court issued a non-bailable warrant against Sahara Chief Subrata Roy yesterday for failing to appear in court and as many people joked on Twitter, there are full page ads…

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