Karthik S | beastoftraal.com

Is it right to credit Nike with the success of the ‘Bleed Blue’ campaign?

April 4, 2011 by Karthik S

I had a marathon tweet debate over the weekend with Lakshmipathy Bhat and Karthik Sridhar, with occasional pokes by Nikhil Pahwa and Sudarshan Banerjee. Before getting into what it was about, here are two exhibits and a minor point I should add…

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Blogger or journalist? How to tell the difference?

April 1, 2011 by Karthik S

The question of blogger vs. journalist has been the stuff of legends now. It has been discussed from as early as 2005, as far as I remember, and many blog posts have been written on it already. The most commonly cited reasons…

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Why Google’s new +1 is yet another -1 in it’s allegedly-social arsenal

March 31, 2011 by Karthik S

First, how does Google +1 work? Simple. You search, on Google. if you like a search result, you get an option to demonstrate that liking; click it and it’ll add the +1 next to that result. It also seems that this sharing…

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Did you get Idea’s ‘Keep Cricket Clean’ campaign?

March 30, 2011 by Karthik S

I thought I was the only one, but when I started seeing tweets from many others too, I felt better – I’m not alone. I’m referring to Idea Cellular’s ‘Keep Cricket Clean’ campaign. The first TVC was all show with no meaning…

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The future of content on the internet

March 28, 2011 by Karthik S

If you notice the history of how we’ve used internet (as a connectivity platform), we started with primarily one-to-one communications – email, starting in the 80s. Email communication was the predominant form of online content, back then. We then moved on to…

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Social media selling lesson from Madurai Railway Station!

March 25, 2011 by Karthik S

We were in the last leg of our two-day whirlwind trip to the innards of Tamil Nadu, yesterday evening. As we reached Madurai Railway Station, we were dead tired – the heat is a big reason and so was my 6 month…

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Winning the attention economy with roadblock advertising – where does Mahindra stand?

March 22, 2011 by Karthik S

Mahindra’s follow-up to the earlier 2-page spread announcing ‘Rise’ is today’s 10 full page print advertisements in The Times of India. Perhaps nothing explains the extent of Mahindra’s take-over of today’s Times of India like the view on the ePaper, where the…

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