Karthik S | beastoftraal.com

Lazy money

July 21, 2022July 21, 2022 by Karthik S

The new ad for SBI Mutual Funds’ SBI Savings Fund (I couldn’t find the agency; presumably by FCB Ulka since they won the mandate in 2017) makes for an interesting watch for multiple reasons. On its own, it is both entertaining and…

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Torturing your products to marketing success

July 20, 2022July 20, 2022 by Karthik S

Try to remember the last time you did not have a phone without a cover (back, front, all sides). Can’t think of a time like that? Me neither! 🙂 Despite all the investments and innovations by all the phone brands in carving…

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Releasing release notes from their monotony

July 19, 2022July 19, 2022 by Karthik S

Back in 2015, Tumblr made sufficient news with its version 4.3. Ironically, there was no version 4.3 of Tumblr’s iOS app – there was only version 4.3.1. But version 4.3 made a lot of news because of the non-existent version’s release notes….

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Advertising perspective: not the buyer’s, but the people around him

July 18, 2022July 18, 2022 by Karthik S

The new ad campaign for Tata BlueScope Steel’s flagship product Durashine (by the agency FCB Interface) may seem simple and functional at the first glance. It sure is, of course. After all, it’s indeed a basic script geared towards the positioning: “VIP-like…

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From ‘Why LinkedIn?’ to ‘Seriously, LinkedIn?’

July 15, 2022July 28, 2022 by Karthik S

UPDATE – July 28, 2022: Another one of my posts was deleted by LinkedIn. I requested a second look, and that too confirmed the rejection. Here is that post. Original post: [This post uses words with ‘—‘ in place of the actual…

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Smartphone notifications aren’t all that smart

July 14, 2022July 14, 2022 by Karthik S

I order something on say, Myntra or Amazon (or any of the e-commerce apps, for that matter):Notification 1: Email from the bank if I paid via net banking/credit card/UPI.Notification 2: SMS from the bank if I paid via net banking/credit card/UPI.Notification 3:…

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SpiceJet hits turbulence… in crisis management

July 13, 2022July 13, 2022 by Karthik S

It’s clear that SpiceJet, India’s budget airline brand, is going through a humongous reputational crisis caused by relentless, back-to-back issues in its planes/flights. From what I recall, the issues started in December 2021 and then have been almost a consistent fixture in…

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