Karthik S | beastoftraal.com

Mainstream media and content marketing online – are you being served?

January 2, 2012 by Karthik S

I have cribbed about this on Twitter earlier. But I believe this is worth a blog post. Years ago, I used to look forward to Fridays because that was the day of ‘The World This Week’ from New Delhi Television (now NDTV,…

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Gowardhan’s Go brand treats Indian customers with respect!

December 29, 2011 by Karthik S

I have been a user of Amul butter and cheese ever since I remember. Who isn’t, in India, really? When Britannia launched its range of butter and cheese, I started trying them for sheer want of new options and then alternated between…

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Kerala-based condiments brand Eastern has an interesting reason to start a Facebook page!

December 28, 2011 by Karthik S

The Kerala-based condiments brand Eastern was caught in a PR mess recently. It seems a little known newspaper from Kerala (called Nagaram – I haven’t heard about this paper ever, despite being in PR for a long time) alleged that district food…

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Twitter-love for the film trailer

December 27, 2011 by Karthik S

Remember the Chalet Girl using tight Facebook integration in their trailer? No? Read more on it, here – Facebook â??Likeâ?? goes live inside a video! Now, here’s a Twitter-integrated trailer. The film is the Liam Neeson starrer, The Grey. The film was…

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FedEx’s clinical response to computer-monitor-throwing viral video

December 26, 2011 by Karthik S

I’m sure you would have seen the now-famous FedEx Guy Throwing My Computer Monitor viral video by now. This. Have you seen FedEx’s response to the video? Here. The original video was out on the web on December 19th, while the response,…

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India digital shining?

December 23, 2011 by Karthik S

This is an ‘audio success’ print advertisement by a Tamil film titled ‘Vettai’ (Hunt). This is a standard template for most Tamil films – releasing an ad. in the newspaper a day after the audio CD is launched and it usually says…

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Social network updates are not life as we live it; they are life as we choose to project it

December 19, 2011 by Karthik S

Pablo Villa’s post on noted film critic Roger Ebert’s journal seems straight from the heart.If you haven’t read that yet, here it is – Is that all you can do when somebody dies? Tweet? Considering a lot more people have carried similar…

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