Karthik S | beastoftraal.com

Why don’t PR agencies publish clients’ news releases in an online platform owned by them?

January 7, 2012 by Karthik S

Imagine you are in a PR agency. Considering most readers of this blog, you may actually be in a PR agency! Ok, consider it, if you’re not. How will you go about doing ‘PR’ for the client? The actual act of doing…

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London Police ‘naming and shaming’ rioters on Flickr – why this is so, so wrong

January 3, 2012 by Karthik S

Update: After a chat with @greatbong on Twitter, I’d need to change my perspective on this post, but let me retain it since this is what I believe it should be, though, legally, it is quite clear. @greatbong makes a clear case…

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Mainstream media and content marketing online – are you being served?

January 2, 2012 by Karthik S

I have cribbed about this on Twitter earlier. But I believe this is worth a blog post. Years ago, I used to look forward to Fridays because that was the day of ‘The World This Week’ from New Delhi Television (now NDTV,…

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Gowardhan’s Go brand treats Indian customers with respect!

December 29, 2011 by Karthik S

I have been a user of Amul butter and cheese ever since I remember. Who isn’t, in India, really? When Britannia launched its range of butter and cheese, I started trying them for sheer want of new options and then alternated between…

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Kerala-based condiments brand Eastern has an interesting reason to start a Facebook page!

December 28, 2011 by Karthik S

The Kerala-based condiments brand Eastern was caught in a PR mess recently. It seems a little known newspaper from Kerala (called Nagaram – I haven’t heard about this paper ever, despite being in PR for a long time) alleged that district food…

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Twitter-love for the film trailer

December 27, 2011 by Karthik S

Remember the Chalet Girl using tight Facebook integration in their trailer? No? Read more on it, here – Facebook â??Likeâ?? goes live inside a video! Now, here’s a Twitter-integrated trailer. The film is the Liam Neeson starrer, The Grey. The film was…

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FedEx’s clinical response to computer-monitor-throwing viral video

December 26, 2011 by Karthik S

I’m sure you would have seen the now-famous FedEx Guy Throwing My Computer Monitor viral video by now. This. Have you seen FedEx’s response to the video? Here. The original video was out on the web on December 19th, while the response,…

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