Karthik S | beastoftraal.com

From ‘complex and heavy’ to ‘cool and accessible’

January 9, 2012 by Karthik S

One of the recent digital mandates that we worked on at Edelman India is for Infosys Prize. When we met them back in mid-2011, the agenda from Infosys Science Foundation was clear – can we use social media and make the Infosys…

6 Comments

Sharp’s India CEO shares his personal mobile number in a print ad – what goes in your mind?

January 8, 2012 by Karthik S

Sharp’s India CEO and MD, Sunil Sinha, in a letter to the Indian public (published in Times of India – Bangalore Times), says, Our commitment is not limited to products that stand out. We have just introduced our 1-1-1 Service Scheme. Send…

2 Comments

Why don’t PR agencies publish clients’ news releases in an online platform owned by them?

January 7, 2012 by Karthik S

Imagine you are in a PR agency. Considering most readers of this blog, you may actually be in a PR agency! Ok, consider it, if you’re not. How will you go about doing ‘PR’ for the client? The actual act of doing…

10 Comments

London Police ‘naming and shaming’ rioters on Flickr – why this is so, so wrong

January 3, 2012 by Karthik S

Update: After a chat with @greatbong on Twitter, I’d need to change my perspective on this post, but let me retain it since this is what I believe it should be, though, legally, it is quite clear. @greatbong makes a clear case…

5 Comments

Mainstream media and content marketing online – are you being served?

January 2, 2012 by Karthik S

I have cribbed about this on Twitter earlier. But I believe this is worth a blog post. Years ago, I used to look forward to Fridays because that was the day of ‘The World This Week’ from New Delhi Television (now NDTV,…

6 Comments

Gowardhan’s Go brand treats Indian customers with respect!

December 29, 2011 by Karthik S

I have been a user of Amul butter and cheese ever since I remember. Who isn’t, in India, really? When Britannia launched its range of butter and cheese, I started trying them for sheer want of new options and then alternated between…

4 Comments

Kerala-based condiments brand Eastern has an interesting reason to start a Facebook page!

December 28, 2011 by Karthik S

The Kerala-based condiments brand Eastern was caught in a PR mess recently. It seems a little known newspaper from Kerala (called Nagaram – I haven’t heard about this paper ever, despite being in PR for a long time) alleged that district food…

6 Comments