Karthik S | beastoftraal.com

Twitter’s perplexing I and L misrepresentation problem

February 2, 2012 by Karthik S

Last night, I noticed some bizarre tweets from Filmfare editor Jitesh Pillai (Itâ??s Pillaai, if you go by his Twitter handle). If you allow me a mild digression, the crux of his tweets is this: â??We scratch all Bollywood stars’ backs even…

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PR lessons from The Cleartrip Hurry Algorithm incident

January 31, 2012 by Karthik S

What is The Cleartrip Hurry Algorithm incident? Here’s the first blog post, with that title. And here is Cleartrip’s response. Now, to our PR lessons. But, before that, a small note. Unlike the Kiruba Incident, The Cleartrip Hurry Algorithm Incident is something…

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Is it disingenuous to list tweets under a blog’s comments?

January 27, 2012 by Karthik S

The question from Judy Gombita, last night, was, “Does it annoy you (i.e., do you find it disingenuous) when a blog post boasts “76 Comments” but you discover 48 of them are actually tweets?” I had a long conversation with her on…

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Dewarists and Dewar’s – was there a bait-and-switch?

January 25, 2012 by Karthik S

After that post on I Feel UP (cringe!), 7UP and Viewspaper (where, incidentally, I was more annoyed with the phrase than the alleged bait-and-switch tactic to popularize 7UP’s new tagline), I got a tweet alert for another alleged bait-and-switch, from Param Anuranachalam,…

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Feeling UP and Feeling cheated – The Viewspaper and 7UP

January 23, 2012 by Karthik S

I was at WATsummit, in Mumbai, when the I Feel Up controversy started. So, I wasn’t able to blog about it and offer my perspective. Though the world has chatted about it and moved on, I do have something left to say…

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Noticed the Facebook Like widget ‘Insights’ link?

January 13, 2012 by Karthik S

I have installed all shorts of sharing widgets on my 2 blogs. The ‘Tweet this’ widget…LinkedIn share widget and of course, the Facebook Like widget. I haven’t found any use for the last one except occasionally seeing how many people shared a…

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What is Shekhar Kapur really doing on Twitter?

January 11, 2012 by Karthik S

Shekhar Kapur is up to something really interesting, on Twitter! Observe the following threads that I gleaned from his public stream. The greyed ones are visible only when you click on his (Kapur’s) tweet and when the conversation thread opens up. For…

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