Karthik S | beastoftraal.com

Google’s 2012 Valentine’s Day doodle is actually anti-Google!

February 14, 2012 by Karthik S

So you must have seen the Google Doodle for today, right? The one for Valentine’s Day. If you haven’t, go to Google.co.in or just see the video below – it’s the same thing. Nice, huh? Smart writing, cutesy and all that. But…

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Farmers using social media…the real deal

February 13, 2012 by Karthik S

I came across this Economic Times piece titled, ‘Farmers using Facebook to discuss prices and plan strategy’ via Dina’s blog. It has a perfect social media buzzworthy headline and follows it up with a very meaningful piece too. But, more than anything…

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That niggling thing called job search

February 9, 2012 by Karthik S

I have been fortunate enough, through most of my career, to not look too much for a job. When I moved from Delhi to Bangalore more than a decade ago, I was freshly married and didn’t have a job in hand –…

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Ayesha Takia Vs. Sidhartha Mallya and a lesson in PR on Twitter

February 7, 2012 by Karthik S

Update – Feb.8, 2012: How did Mallya Senior react to this? Take a look at his tweet. One could argue that he had the complete sentiment right in front of him since his tweet is posted late in the evening of a…

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I’m not talking to you

February 6, 2012 by Karthik S

More than all the hoopla around Sahara India Parivar withdrawing their support to Indian cricket team, what interested me in yesterday’s lead story in The Times of India is the last sentence. It went, ‘we haven’t received anything in writing from them…

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Twitter’s perplexing I and L misrepresentation problem

February 2, 2012 by Karthik S

Last night, I noticed some bizarre tweets from Filmfare editor Jitesh Pillai (Itâ??s Pillaai, if you go by his Twitter handle). If you allow me a mild digression, the crux of his tweets is this: â??We scratch all Bollywood stars’ backs even…

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PR lessons from The Cleartrip Hurry Algorithm incident

January 31, 2012 by Karthik S

What is The Cleartrip Hurry Algorithm incident? Here’s the first blog post, with that title. And here is Cleartrip’s response. Now, to our PR lessons. But, before that, a small note. Unlike the Kiruba Incident, The Cleartrip Hurry Algorithm Incident is something…

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