Karthik S | beastoftraal.com

That niggling thing called job search

February 9, 2012 by Karthik S

I have been fortunate enough, through most of my career, to not look too much for a job. When I moved from Delhi to Bangalore more than a decade ago, I was freshly married and didn’t have a job in hand –…

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Ayesha Takia Vs. Sidhartha Mallya and a lesson in PR on Twitter

February 7, 2012 by Karthik S

Update – Feb.8, 2012: How did Mallya Senior react to this? Take a look at his tweet. One could argue that he had the complete sentiment right in front of him since his tweet is posted late in the evening of a…

19 Comments

I’m not talking to you

February 6, 2012 by Karthik S

More than all the hoopla around Sahara India Parivar withdrawing their support to Indian cricket team, what interested me in yesterday’s lead story in The Times of India is the last sentence. It went, ‘we haven’t received anything in writing from them…

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Twitter’s perplexing I and L misrepresentation problem

February 2, 2012 by Karthik S

Last night, I noticed some bizarre tweets from Filmfare editor Jitesh Pillai (Itâ??s Pillaai, if you go by his Twitter handle). If you allow me a mild digression, the crux of his tweets is this: â??We scratch all Bollywood stars’ backs even…

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PR lessons from The Cleartrip Hurry Algorithm incident

January 31, 2012 by Karthik S

What is The Cleartrip Hurry Algorithm incident? Here’s the first blog post, with that title. And here is Cleartrip’s response. Now, to our PR lessons. But, before that, a small note. Unlike the Kiruba Incident, The Cleartrip Hurry Algorithm Incident is something…

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Is it disingenuous to list tweets under a blog’s comments?

January 27, 2012 by Karthik S

The question from Judy Gombita, last night, was, “Does it annoy you (i.e., do you find it disingenuous) when a blog post boasts “76 Comments” but you discover 48 of them are actually tweets?” I had a long conversation with her on…

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Dewarists and Dewar’s – was there a bait-and-switch?

January 25, 2012 by Karthik S

After that post on I Feel UP (cringe!), 7UP and Viewspaper (where, incidentally, I was more annoyed with the phrase than the alleged bait-and-switch tactic to popularize 7UP’s new tagline), I got a tweet alert for another alleged bait-and-switch, from Param Anuranachalam,…

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