Karthik S – Page 176 – beastoftraal.com

Recognizing opportunities…via Twitter!

On February 2, 2009 by Karthik S

Oh, I love this! This is a real, practical way to find and act upon opportunities…all via Twitter. Congrats to Shashi Bellamkonda of Network Solutions for recognizing the opportunity and acting upon it, so quickly. Wonder what GoDaddy’s reaction is? Also wonder…

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To plug or not to plug!

On February 1, 2009 by Karthik S

Scenario 1: You enter a friend’s party…see a lot of familiar faces. Pick someone you know well and start talking about how cool your new <add product here> is. People standing next to your friend listen too – just that they do…

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Tttt….tttt…..tttt….twitter!

On January 31, 2009 by Karthik S

Welcome to Twitworld, Shah Rukh Khan! So, what prompted this move? Billo Barber’s promotion? His new TV soap, ‘Ghar Ki Baat Hai’? The initial few tweets sound honest enough and typically what you expect from a celebrity – a generous dose of…

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Make news…Barkha Dutt style!

On January 29, 2009 by Karthik S

Chyetanya Kunte. Barkha Dutt. NDTV. Grrrrrrrrr! What an absurd move by NDTV! Nobody knew who Chyetanya Kunte was (well, a few did!) or what he blogged about. Now, the whole world knows both…and is up in arms against Ms. Dutt and NDTV….

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Social media PR? Basics first.

On January 22, 2009 by Karthik S

Gordon Haff relates his story on how he was contacted via Flickr for PR – a follow-up of sorts from another cnet story by Stephen Shankland (on Scion’s social media engagement by Formula PR). As a PR professional myself, encouraging colleagues to…

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Revelation…from Kraft Foods and Paul Miser!

On January 21, 2009 by Karthik S

This AdAge story caught my attention this morning – its as simple as it could be. A brand needs to be useful for its target audiences in social media. Is it so difficult to comprehend? The brand/ product offers a promise in…

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Social media lessons from 20 favorite Seinfeld scenes!

On January 18, 2009 by Karthik S

I do understand that this post seems highly gimmicky. But this is something I prepared as a presentation for a friend who wanted to teach the basics and sanitize one of her client teams. I knew for a fact that the team…

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