Karthik S | beastoftraal.com

Is it time to untether ‘internal social networks’?

March 1, 2012 by Karthik S

This post is a response to two other articles published elsewhere. The first is titled, ‘Why We Use Social Media in Our Personal Lives â?? But Not for Work‘, by Tammy Erickson, and was published in Harvard Business Review on February 16,…

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Social media and Edelman’s Trust Barometer 2012 India results

February 24, 2012 by Karthik S

My colleague from Australia, Matthew Gain, has outlined it more than adequately, in his blog, but I assume an Indian equivalent may be useful too. Here are a few snapshots that best present the Indian social media story. Exhibit 1 Trust in…

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From irate customer vs. HomeShop18 to Flipkart vs. HomeShop18

February 17, 2012 by Karthik S

An interesting post on Pluggd, this morning – Of Flipkart Vs. Homeshop18 Tweet Controversy and A Question: Do brands own their employeeâ??s tweet? – read it first, before going into my post. The crux – it seems a Flipkart employee had purchased…

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Google’s 2012 Valentine’s Day doodle is actually anti-Google!

February 14, 2012 by Karthik S

So you must have seen the Google Doodle for today, right? The one for Valentine’s Day. If you haven’t, go to Google.co.in or just see the video below – it’s the same thing. Nice, huh? Smart writing, cutesy and all that. But…

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Farmers using social media…the real deal

February 13, 2012 by Karthik S

I came across this Economic Times piece titled, ‘Farmers using Facebook to discuss prices and plan strategy’ via Dina’s blog. It has a perfect social media buzzworthy headline and follows it up with a very meaningful piece too. But, more than anything…

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That niggling thing called job search

February 9, 2012 by Karthik S

I have been fortunate enough, through most of my career, to not look too much for a job. When I moved from Delhi to Bangalore more than a decade ago, I was freshly married and didn’t have a job in hand –…

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Ayesha Takia Vs. Sidhartha Mallya and a lesson in PR on Twitter

February 7, 2012 by Karthik S

Update – Feb.8, 2012: How did Mallya Senior react to this? Take a look at his tweet. One could argue that he had the complete sentiment right in front of him since his tweet is posted late in the evening of a…

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