Karthik S | beastoftraal.com

India digital shining?

December 23, 2011 by Karthik S

This is an ‘audio success’ print advertisement by a Tamil film titled ‘Vettai’ (Hunt). This is a standard template for most Tamil films – releasing an ad. in the newspaper a day after the audio CD is launched and it usually says…

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Social network updates are not life as we live it; they are life as we choose to project it

December 19, 2011 by Karthik S

Pablo Villa’s post on noted film critic Roger Ebert’s journal seems straight from the heart.If you haven’t read that yet, here it is – Is that all you can do when somebody dies? Tweet? Considering a lot more people have carried similar…

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Lesson for social media from Seinfeld’s TV show about nothing

December 8, 2011 by Karthik S

This episode of Seinfeld (called The Pitch) was broadcast on September 16, 1992. Yes, as a Seinfeld fanatic, I sometimes remember such trivial details about my favorite episodes. I could find only the initial conversation between Jerry Seinfeld and George Costanza at…

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The CST Flash Mob in Mumbai – but why?

November 29, 2011 by Karthik S

Update: After posting this on Twitter, I have been asked a few things repeatedly. So, let me take the opportunity to share my thoughts on the most asked question – why this Kola…sorry, got carried away. The question was, why this cynicism?…

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Ready for the next Kolaveri?

November 29, 2011 by Karthik S

When Kolaveri went mega-viral, it was obvious that it would be followed by 2 or 3 more such ‘making-of’ videos shot in the studio with the hero and composer jamming ‘seemingly’ naturally. I was expecting it in Tamil, but it looks like…

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The power of passive readers

November 22, 2011 by Karthik S

Sometime back, venture capitalist Fred Wilson wrote a blog post (first this and then later, this one) on ‘The logged out user’. He goes on to explain the number of people who are logged out Twitter users and uses the famous ratio…

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Why won’t Meru Cabs accept responsibility?

November 20, 2011 by Karthik S

A few weeks back, I had to travel to Chennai for a day along with the family. Considering the fact that it takes more time from my home to airport, in Bangalore, than from Bangalore to Chennai (1.5 hours vs. 45 minutes!)…

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