Karthik S | beastoftraal.com

What does digital PR actually entail?

September 28, 2013 by Karthik S

I hear a LOT of noise from every single PR agency about how they need to adopt digital PR strategies. This is usually assumed to be getting all in the PR agency to tweet, find and pitch to media folks via Facebook,…

3 Comments

Using paid promotion online to spread negativity – customers vs. brands and people vs. people

September 4, 2013 by Karthik S

UPDATE February 17, 2016: I suppose this happening in India too now! Here are 2 documented cases of people ranting about brands (owing to poor/false customer service promises) like Airtel and Jet Airways. Examples source: Shrinivas SG and Abhishek Madan. ______ I…

12 Comments

The other problem with phone text messages

August 23, 2013 by Karthik S

Let’s say you are busy at work. Your phone is in vibration mode (or normal mode, just not in silent). And you get a text message. What would you do? I get momentarily distracted and see the damn message. If it has some…

No comment

Real-time is a misnomer. The social web is helping my-time evolve!

August 19, 2013 by Karthik S

I came across this (so-called) social recruiting case study via Gautam Ghosh last week – it was on how Bilal Jaffery was hired by Vala Afshar for Enterasys. I use the ‘so-called’ without any malice, more to point out my perspective on…

No comment

Building trust in Indian e-commerce with clunky and annoying UX!

August 15, 2013 by Karthik S

I usually buy my annual supply of contact lens from the neighborhood optical store. Not just me, I do that for my wife too. We have been doing this for the past 10+ years. Last week, we noticed that our supplies are…

3 Comments

From merely reporting news to opining

August 5, 2013 by Karthik S

TOI used to have a Times View in news items for its opinions. Now, it’s in main story/headline. ‘Wily’ yesterday, ‘Brazen’, today. From having a newspaper’s opinions restricted to op-ed page, now it has reached headlines and body copy. Using a word…

No comment

The redundancy of phone customer care

July 31, 2013 by Karthik S

Start by reading this blog post, on Convince and Convert – A social media customer service win by DeltaAssist. For the time-challenged, here’s the gist – lady has a problem with Delta, calls customer care, they put her on hold, during hold…

3 Comments