Karthik S | beastoftraal.com

When Jet Airways became my soup nazi!

October 26, 2013 by Karthik S

Update (October 29, 2013): I got a call from Jet Airways this morning. Standard call letting me know that they will definitely look into it, but what made a BIG difference is that the lady start with, ‘I completely understand what you…

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Google Glass and facial recognition – a possible scenario!

October 9, 2013 by Karthik S

A wildly interesting thought occured to me while waiting for my flight at the crowded Delhi airport a few days ago. What if I was wearing Google Glass, there? What if the Glass had an app to search, identify and recognize faces…

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What does digital PR actually entail?

September 28, 2013 by Karthik S

I hear a LOT of noise from every single PR agency about how they need to adopt digital PR strategies. This is usually assumed to be getting all in the PR agency to tweet, find and pitch to media folks via Facebook,…

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Using paid promotion online to spread negativity – customers vs. brands and people vs. people

September 4, 2013 by Karthik S

UPDATE February 17, 2016: I suppose this happening in India too now! Here are 2 documented cases of people ranting about brands (owing to poor/false customer service promises) like Airtel and Jet Airways. Examples source: Shrinivas SG and Abhishek Madan. ______ I…

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The other problem with phone text messages

August 23, 2013 by Karthik S

Let’s say you are busy at work. Your phone is in vibration mode (or normal mode, just not in silent). And you get a text message. What would you do? I get momentarily distracted and see the damn message. If it has some…

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Real-time is a misnomer. The social web is helping my-time evolve!

August 19, 2013 by Karthik S

I came across this (so-called) social recruiting case study via Gautam Ghosh last week – it was on how Bilal Jaffery was hired by Vala Afshar for Enterasys. I use the ‘so-called’ without any malice, more to point out my perspective on…

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Building trust in Indian e-commerce with clunky and annoying UX!

August 15, 2013 by Karthik S

I usually buy my annual supply of contact lens from the neighborhood optical store. Not just me, I do that for my wife too. We have been doing this for the past 10+ years. Last week, we noticed that our supplies are…

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