Start by reading this blog post, on Convince and Convert – A social media customer service win by DeltaAssist. For the time-challenged, here’s the gist – lady has a problem with Delta, calls customer care, they put her on hold, during hold…

Could you imagine the following situation? You run a city-based tabloid. You publish a fantastic human interest story and it goes ‘places’. If you only have a print edition (and no online edition), the best total audience for your story is your…

Update, July 15, 2013: Looks like I’m not the only one questioning Johnson & Johnson’s stand on license revocation as something that select media reported! Maharashtra FDA seems annoyed with the wording in the ad. too! Maharashtra show-cause notice to J&J India…