Karthik S | beastoftraal.com

Shutting up RJ Balaji – a shameful precedent from Tamil film industry

November 5, 2013 by Karthik S

This morning, I noticed 4 distressed tweets from Chennai’s RJ Balaji. I recall RJ Balaji having a spat with UTV when he had reviewed their Tamil version of Delhi Belly, Settai (I…

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The psychology of open letters, from a customer’s and a brand’s perspective

November 4, 2013 by Karthik S

There has been a spate of open letters recently. There was the much-shared open letter addressed to “Mr ALEXANDRE DE JUNIAC, Chairman & Chief Executive Officer, Air France-KLM”, by Jay Shah. It has 1,000+ comments and Jay has been responding to many….

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So, what should Air France do now?

October 30, 2013 by Karthik S

But first, if you are clueless, your question would be, ‘But what did Air France do?’ Answer… here, in Jay Shah’s beautifully written blog post. The better such missives are written – with wit, sarcasm and thought, the more the chances of…

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When Jet Airways became my soup nazi!

October 26, 2013 by Karthik S

Update (October 29, 2013): I got a call from Jet Airways this morning. Standard call letting me know that they will definitely look into it, but what made a BIG difference is that the lady start with, ‘I completely understand what you…

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Google Glass and facial recognition – a possible scenario!

October 9, 2013 by Karthik S

A wildly interesting thought occured to me while waiting for my flight at the crowded Delhi airport a few days ago. What if I was wearing Google Glass, there? What if the Glass had an app to search, identify and recognize faces…

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What does digital PR actually entail?

September 28, 2013 by Karthik S

I hear a LOT of noise from every single PR agency about how they need to adopt digital PR strategies. This is usually assumed to be getting all in the PR agency to tweet, find and pitch to media folks via Facebook,…

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Using paid promotion online to spread negativity – customers vs. brands and people vs. people

September 4, 2013 by Karthik S

UPDATE February 17, 2016: I suppose this happening in India too now! Here are 2 documented cases of people ranting about brands (owing to poor/false customer service promises) like Airtel and Jet Airways. Examples source: Shrinivas SG and Abhishek Madan. ______ I…

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