If you have seen the trailer of Pihu, you’d know how despicable this marketing tactic is. Using fear to sell products like insurance, I can understand, because the end goal is supposed to be for our benefit. But, to sell (after all)…

This is an entirely remarkable public notice! It showcases how crooks understand modern technology in sophisticated ways to fool gullible people! How did the said mobile number end up being listed in a Google search for EPFO Bandra? That’s something only Google…

We have seen a lot of brands ‘talking to’ each other on Twitter, in clumsily calibrated dialog sessions. Some of them worked, most of them were terrible. Here’s an interesting, obviously-planned day-long effort for the launch of Oreo x Dunkin’ edition. BBDO…

Diageo’s vegan Bailey’s Almande has done something interesting recently. The sample for the product can be summoned (literally) using your voice. You use your Alexa or Google Assistant and ask for a sample… and it will be delivered at your doorstep. The…