Karthik S | beastoftraal.com

Does Levi’s know you are a big fan of the brand? Does it even matter to the brand? Should it?

November 6, 2018 by Karthik S

After yesterday’s saga of doing the online equivalent of shouting at Levi’s (I still feel bad at losing my patience, after a full week of waiting for Levi’s to respond with a very simple update of where I can exchange my defective…

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Can a calendar can change your life?

November 5, 2018 by Karthik S

Do you have (at least) one good habit that you do *every single day*? No, not the involuntary ‘brushing-the-teeth’ variety, but a good habit that consciously do every day? Or, want to do every day? Mine is running 5 kms every single…

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From jingle to a song, as a campaign extension

November 4, 2018 by Karthik S

Update from the Bose film’s director, Sizil Srivastava:Song title: “What I am all about”Composer: Clinton CerejoSinger: Anushka ManchandaLyrics: Shagun Trisal — ORIGINAL POST: I *really* liked this recent ad by Bose. What caught my attention in this ad is the music. Having…

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A popular ad jingle used contextually in a Tamil horror-comedy!

November 2, 2018 by Karthik S

This excerpt is from the teaser of an upcoming Tamil horror-comedy called Dhillukku Dhuddu 2 (yes, it’s a sequel) starring Santhanam, a Tamil comedian and hero’s best friend turned hero. (the relevant part plays when you see it below; you can watch…

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A premium, no-ads newspaper that is more expensive than the ad-supported variant?

November 1, 2018 by Karthik S

All the full-page ads from The Times of India, Bengaluru, today. Total: 31 pages! With TV, we switch channels. Online, we use ad-blockers. What’s the print equivalent? Special goggles that will filter ad pages and show us only news? 🙂 On a…

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A brilliant example of a PR-first idea executed well across earned, owned and paid media

October 30, 2018 by Karthik S

I first came across REI’s (Recreational Equipment, Inc.) #OptOutside campaign from 2015, only at PRAXIS 7 in September 2018 when someone from Edelman showcased the case study on the stage. I was floored! Here was a PR-first idea (though Edelman was not…

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Microsoft’s tighter integration with LinkedIn

October 29, 2018 by Karthik S

Had a few points to add in this . As you would have already known, I’m a big fan/believer in LinkedIn, which I believe is that rare social/professional networking platform that actually has inherent/implied rules on its content… something that a majority…

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