This video, titled ‘Ab Inka Balla Bolega’, to promote ICC women WT20 tournament is scripted so well and produced beautifully. The song in the background, the choice of child stars, the emotions, the expressions, the choice of Kashmir as the backdrop for…

I have had glue stick rolling on my work desk and falling down. I have lost the glue stick’s cap. I have smudged it while trying to cover a rounded corner of an envelope. I *always* get at least a drop of…

Schweppes, from the Coca-Cola Group, changed its bottle and label design a couple of years ago, around the globe. After the design change, it seems people were having great difficulty in differentiating between soda water and tonic water! Yes, I know that…

UPDATE, 2024: Here are the ads by John Lewis for the years 2023, 2022 (there is context to this!), 2021, 2020, and 2019. 2024: The 2nd ad by Saatchi & Saatchi. 2023: This is the first ad by John Lewis’ new agency,…