Karthik S | beastoftraal.com

McDonald’s Instagram menu is an excellent phygital idea executed well

November 29, 2018 by Karthik S

This is one of the smartest and most creative ideas I have seen in recent times. To some extent, the idea was first used in a rudimentary form by an NYC-based Latin American restaurant named Comodo. In the case of Comodo, they…

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Intel’s AI campaign is a smart, contextual puzzle you can enjoy solving

November 28, 2018 by Karthik S

I found this piece of news in The Times of India, Bangalore edition on November 26th. Having worked extensively on IBM’s AI-related mandate during my time at Ogilvy, I’m reasonably clued into the world of AI and its updates. Besides IBM, Google,…

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Do you bother to remember your delivery person’s name?

November 27, 2018 by Karthik S

Back in June this year, Zomato started adding a personal note about the delivery person who is delivering your food. And also an in-app method to tip the delivery person. The personal note has its share of critics since there is no…

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9 observations on Closeup’s new, bold #FreeToLove campaign

November 26, 2018 by Karthik S

Closeup’s new campaign, #FreeToLove is BOLD, I admit. Why is it bold? Here are 4 reasons. In a country where a film (Kedarnath) is in because the lead actor’s character is Muslim (played by Sushant Singh Rajput) and the lead actress is…

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Tide wants us to believe that we live inside a Tide ad.

November 23, 2018 by Karthik S

Early this year, in February, Tide won the Superbowl advertising game by hijacking many other ads by calling them ‘It’s a Tide ad’. The trick was simple – get actor David Harbour (Chief Hopper from Stranger Things, and the next Hellboy) to…

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Star Sports’ Ab Inka Balla Bolega, but the team behind it kuch bolega?

November 22, 2018 by Karthik S

This video, titled ‘Ab Inka Balla Bolega’, to promote ICC women WT20 tournament is scripted so well and produced beautifully. The song in the background, the choice of child stars, the emotions, the expressions, the choice of Kashmir as the backdrop for…

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Gloo!

November 21, 2018 by Karthik S

I have had glue stick rolling on my work desk and falling down. I have lost the glue stick’s cap. I have smudged it while trying to cover a rounded corner of an envelope. I *always* get at least a drop of…

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