Karthik S | beastoftraal.com

Narendra Modi and Tea

February 12, 2019 by Karthik S

The connecting link to all these tweets: Tea! Note that I have not taken the tweets from others/other news sources that report Modi’s speeches or quips. These are all his own tweets, from the 2 handles he owns (not even the PMO…

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Paisabazaar gets (branded) content right with its Wedding Speech film!

February 11, 2019 by Karthik S

This was a thoroughly engaging branded film by Paisabazaar. It got me curious in the beginning when they added that small twist of the groom’s brother being mute. And his insistence that the groom be his voice for his speech – very…

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A father’s gift to his daughter, on the day of her wedding

February 8, 2019 by Karthik S

Before watching this 2-minute film, I had no clue about the existence of BRAC, or knew that it was the world’s largest NGO (by the number of employees). I saw the film a few days ago and thought it was well conceived….

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The winner of the 2019 Super Bowl (blah) advertising spectacle: corn syrup!

February 7, 2019 by Karthik S

This year’s Super Bowl ads were largely blah. Most ads were so predictable and boring that even for the 30-45 second duration, I felt like fast-forwarding them (while watching them online, of course)! Two ads stood out, not for being wildly interesting,…

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When your brand is famous, but not because of your efforts!

February 6, 2019 by Karthik S

This article first appeared in . Last year, I recall having a spirited discussion about what a brand like Hindware could derive out of its social media command center (they had set-up one at that time), on LinkedIn. The crux was that…

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#BounceBack from HDFC Life in one media to HDFC Life in another media

February 5, 2019 by Karthik S

I saw this HDFC Life ad in today’s Economic Times with a lot of curiosity. Most insurance ads have photos or visuals that are usually relatable to a lot of people – father, mother, daughter/son, a full’ish looking family with parents, kids,…

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Burger King’s brilliant idea on Twitter – just ‘Like’ that!

February 4, 2019 by Karthik S

When McDonald’s launched their all-day breakfast service, they searched Twitter for people who requested for that and replied to them. Here are a couple – McD replying in 2015, to tweets from 2007 and 2008. If you thought going back to old…

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