I saw this HDFC Life ad in today’s Economic Times with a lot of curiosity. Most insurance ads have photos or visuals that are usually relatable to a lot of people – father, mother, daughter/son, a full’ish looking family with parents, kids,…

I don’t recall where I first heard this story. But it is a story that I always would remember for more reason than one. The story goes… A man and a woman are married for more than 30 years. They are very…

I’m really glad to see Honor India exploring regional language advertising on Twitter. All these are promoted tweets, incidentally. I have added some user feedback too, about the effort, under some of the tweets. This is good attempt, though I do wonder…