Karthik S | beastoftraal.com

Baba Ramdev’s next, after Kimbho – a PUBG-style mobile multiplayer game?

February 1, 2019 by Karthik S

Given the mad interest in PUBG among kids, I do expect Baba Ramdev to create a PUBG-equivalent mobile game. After all, he did try creating a chat app called Kimbho, so why not a game, next? Only difference – the game won’t…

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On private labels and in-house brands

January 31, 2019 by Karthik S

I have been fascinated about private label products for a very long time. They are usually pitched as lower cost alternatives to larger, well-advertised brands, but they seem so ubiquitous inside the store (which owns the brand) that you’re mighty tempted to…

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A simple life-lesson from the corners of a loaf of bread

January 30, 2019 by Karthik S

I don’t recall where I first heard this story. But it is a story that I always would remember for more reason than one. The story goes… A man and a woman are married for more than 30 years. They are very…

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A CEO’s rant about unbiased bloggers vs. the current state of media

January 29, 2019 by Karthik S

Yesterday, Xiaomi India head Manu Kumar Jain shared something on Twitter that is fairly rare – it wasn’t a photo of himself shot on a Poco F1 or a tweet touting Xiaomi’s top slot in the Indian smartphone industry! It was not…

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Honor’s regional language advertising on Twitter – kudos & problems

January 28, 2019 by Karthik S

I’m really glad to see Honor India exploring regional language advertising on Twitter. All these are promoted tweets, incidentally. I have added some user feedback too, about the effort, under some of the tweets. This is good attempt, though I do wonder…

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Jio Studios’ trailer has, “Mera data khatam ho gaya”. Did they think through this?

January 26, 2019 by Karthik S

Here’s the trailer of the upcoming film, Lukka Chuppi. It seems funny. I like it 🙂 But, here’s a completely unrelated-to-the-film observation… on the domain of marketing and branding. Jio Studios is mentioned at the 31st second of the trailer, very prominently….

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Southify!

January 25, 2019 by Karthik S

You would have seen me crying hoarse about regional language representation in Indian advertising that is conceived out of Mumbai or Delhi for the rest of India. Here are some past skirmishes. 1. Tinda’s ‘Uber Eats moment’ 2. ET Money’s 6-language same-day campaign3….

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