Yesterday, Xiaomi India head Manu Kumar Jain shared something on Twitter that is fairly rare – it wasn’t a photo of himself shot on a Poco F1 or a tweet touting Xiaomi’s top slot in the Indian smartphone industry! It was not…

Here’s the trailer of the upcoming film, Lukka Chuppi. It seems funny. I like it 🙂 But, here’s a completely unrelated-to-the-film observation… on the domain of marketing and branding. Jio Studios is mentioned at the 31st second of the trailer, very prominently….

You would have seen me crying hoarse about regional language representation in Indian advertising that is conceived out of Mumbai or Delhi for the rest of India. Here are some past skirmishes. 1. Tinda’s ‘Uber Eats moment’ 2. ET Money’s 6-language same-day campaign3….