One of the things you may notice in most smaller Indian restaurants is how they optimize the handwash experience to manage costs better. At the washbasin, there is usually a handwash dispenser, and this tends to be a Dettol or Lifebuoy dispenser,…

I saw the new ad for ITC Classmate Hook Ball Pen only after Eularie Saldanha wrote about it in Campaign India. The title of the piece went, “Does Classmate want school kids to mate?”. Now, having read only that preposterous title, I…

For the first time in the history of IPL (since 2008), we have two competing ad campaigns to entice us to consume the tournament in two different ways! This need did not arise till 2022 because the rights for both TV and…

In November 2022, Pirate Ship, the cloud-based shipping software provider for small and medium-sized businesses, launched its first brand campaign made by the agency Mother. The narrative device is hilarious and audacious: People are shown to be in life-threatening distress (being abducted…