In the 2018 PRAXIS in Hyderabad, I only conducted a masterclass workshop on building one’s personal brand using social media. This year, for the 2019 PRAXIS at the Grand Hyatt Goa, I was there for the entire event. The location does matter,…

We probably didn’t consciously think about horizontal vs. vertical till desktop printing and Microsoft Word happened. But, after smartphones came into our lives, we’re starting to see a lot more things in ‘vertical’ orientation! There are vertical currencies now. Here are those,…

After writing and every other regional language is either shoehorned ignorantly or ignored, here are 2 examples of TV advertising! The first is by Britannia, for a contest they are running via Milk Bikis, for a free educational trip for children and…