Karthik S | beastoftraal.com

A 21-day ‘feel whole challenge’ that deserves to go viral

October 3, 2019October 3, 2019 by Karthik S

When I saw what AdventHealth is, it did make me queasy. The ‘About Us’ says, “At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole”. Anyway, the…

No comment

The Kurukshetra war between Saregama Carvaan and Shemaroo for Bhagavad Gita speakers

October 2, 2019October 2, 2019 by Karthik S

Let me start with a disclosure, first. I have 2 Saregama Carvaan players – a Carvaan Mini Legends and a Carvaan Go. I got both as gifts and while I did listen to the former a bit, I haven’t even opened the…

No comment

One country, one language: Hindi zindabad!

October 1, 2019October 1, 2019 by Karthik S

Hero and Honda advertised last Sunday across multiple editions of The Times of India, for their 2-wheelers. Here are the Honda ads, across 5 regional editions (click on the image to see it in full size). And here are the Hero ads,…

No comment

Takeaways from PRAXIS8 – the Twitter version

September 30, 2019September 30, 2019 by Karthik S

In the 2018 PRAXIS in Hyderabad, I only conducted a masterclass workshop on building one’s personal brand using social media. This year, for the 2019 PRAXIS at the Grand Hyatt Goa, I was there for the entire event. The location does matter,…

No comment

A Visible typo as a clever marketing gimmick

September 27, 2019September 27, 2019 by Karthik S

I had written earlier about Amazon picking an intentionally self-deprecating hashtag to attract attention. It was literally a call-to-action to people to go, “Hey look, they made a blunder!”. See: . Here’s another brand using the same tactic really well! Visible, a…

No comment

Shifting the perception of ‘personal branding’ away from vanity

September 26, 2019September 26, 2019 by Karthik S

The phrase ‘personal branding’ still makes a lot of people queasy. I had a conversation with a tech. industry veteran yesterday and he said the first thing that comes to his mind when he hears ‘personal branding’ is ‘vanity’! He’s not alone,…

No comment

What a wonderful vertical world!

September 25, 2019September 25, 2019 by Karthik S

We probably didn’t consciously think about horizontal vs. vertical till desktop printing and Microsoft Word happened. But, after smartphones came into our lives, we’re starting to see a lot more things in ‘vertical’ orientation! There are vertical currencies now. Here are those,…

No comment