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beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

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Author: Karthik S

Karthik S

The 10 best international ads of 2025

The 10 best international ads of 2025

January 12, 2026January 12, 2026 by Karthik S

My picks for the top 10 international ads of 2025.

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The 10 best Indian ads of 2025

The 10 best Indian ads of 2025

January 5, 2026January 5, 2026 by Karthik S

My picks for the top 10 Indian ads of 2025.

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From the end of an MK Retail store to FMCG brand-building stack 2.0

From the end of an MK Retail store to FMCG brand-building stack 2.0

December 16, 2025December 16, 2025 by Karthik S

Extrapolating the end of a beloved neighborhood departmental store to imagining the FMCG brand-building stack 2.0

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When Subramania Bharathi met Srinivasa Ramanujan

When Subramania Bharathi met Srinivasa Ramanujan

December 11, 2025December 11, 2025 by Karthik S

I have always wanted to imagine a meeting and conversation between the two diametrically different geniuses, Bharathiyar and Ramanujan – what would a left brain genius and right brain genius talk if they met, while knowing about each other’s prowess?

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Why Playing the LinkedIn Algorithm Is Ruining Personal Branding

Why Playing the LinkedIn Algorithm Is Ruining Personal Branding

October 14, 2025October 14, 2025 by Karthik S

Pandering to LinkedIn’s algorithm may get you reach, but they flatten your voice. Personal branding isn’t about feeding the system. It’s about standing out from it.

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LinkedIn: Stop Connecting. Start Following.

LinkedIn: Stop Connecting. Start Following.

September 15, 2025September 15, 2025 by Karthik S

On LinkedIn, stop ‘connecting’, start following, or being followed. It makes a lot more sense when personal branding is the objective.

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Two blocks and a second chance

Two blocks and a second chance

August 19, 2025August 19, 2025 by Karthik S

An angiogram in 2011 (with no blocks), another in 2025 (two blocks), and an angioplasty (two stents later), here I am!

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