Karthik S | beastoftraal.com

From the end of an MK Retail store to FMCG brand-building stack 2.0

December 16, 2025December 16, 2025 by Karthik S

Extrapolating the end of a beloved neighborhood departmental store to imagining the FMCG brand-building stack 2.0

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When Subramania Bharathi met Srinivasa Ramanujan

December 11, 2025December 11, 2025 by Karthik S

I have always wanted to imagine a meeting and conversation between the two diametrically different geniuses, Bharathiyar and Ramanujan – what would a left brain genius and right brain genius talk if they met, while knowing about each other’s prowess?

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Why Playing the LinkedIn Algorithm Is Ruining Personal Branding

October 14, 2025October 14, 2025 by Karthik S

Pandering to LinkedIn’s algorithm may get you reach, but they flatten your voice. Personal branding isn’t about feeding the system. It’s about standing out from it.

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LinkedIn: Stop Connecting. Start Following.

September 15, 2025September 15, 2025 by Karthik S

On LinkedIn, stop ‘connecting’, start following, or being followed. It makes a lot more sense when personal branding is the objective.

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Two blocks and a second chance

August 19, 2025August 19, 2025 by Karthik S

An angiogram in 2011 (with no blocks), another in 2025 (two blocks), and an angioplasty (two stents later), here I am!

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Adding Pepper to a corporate crisis

July 28, 2025July 28, 2025 by Karthik S

Do not confuse Astronomer’s masterful effort in attention management with crisis management. The audience for both is vastly different.

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About Air India CEO’s plagiarized message

June 16, 2025June 16, 2025 by Karthik S

What would you think if you found out that the video message by Air India CEO Campbell Wilson in the aftermath of the deadly, tragic plane crash of an Air India Boeing 787 in Ahmedabad was mostly plagiarized word-for-word?

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