So Calvin Klein has made its debut on TikTok, the platform that’s in the eye of a storm in India! , while TikTok has just .
Here are a couple of backgrounders on TikTok, for the unaware:
|
TikTok’s content makes me cringe and it’s ok – I’m clearly not the target segment for the content on TikTok.
Brands are getting interested in TikTok, however! That interests me, to take a look at what exactly are they doing on the platform.
I did take a look. There’s Realme, scoring a LOT of ‘hearts’.
Calvin Klein made its TikTok debut last week with its new #MyCalvins campaign.
Ironically, the kind of content from both brands is very similar to what they’d post on an Instagram or Facebook or Twitter. Realme, for instance, has people dancing on its official feed and asks viewers to share their videos (which they do), and adds them to the feed.
Calvin Klein is using its big-ticket celebrities like Shawn Mendes, the Grammy nominated singer-songwriter, actor Noah Centineo, model Kendall Jenner and musician A$AP Rocky for their short videos. Same old content, yet another social media platform. Crux is, fish where the fish are!
Do I hear agencies pitching TikTok to clients?
Or clients asking agencies to help them build their TikTok presence?
Or asking agencies to include TikTok content too within the paltry sum they pay every month?
And that dreaded question: “What’s our TikTok strategy?”