There is an interesting similarity of ideas, here. The Honda ad was discussed widely for the so-called ‘typo’ till a lot of people pointed to those who called out the typo that it was entirely intentional.
1. Both are in the auto sector – one in 4-wheelers (Hyundai CRDi) and the other in 2-wheelers (Honda)
2. Both use a wrong year to add an element of surprise. Honda goes back in time (2009, instead of 2019), while Hyundai uses a forward date (it was released in 2002!), meant to denote the deadline for Euro III Emission norms.
3. Both are primarily chest-thumping about technological superiority, and pulling up rivals for lagging behind.
I wonder if the ads are by the same advertising agency – I don’t know, but would be interesting to find/know.
Honda ad was from The Times of India, January 1, 2019. The Hyundai CRDi ad is courtesy Sanjeev Shukla (who was with the marketing team of Hyundai India when the 2002